SAFFRON ROAD FOOD SELECTS CONE COMMUNICATIONS AS AOR
New York (February 24, 2014) —After conducting a six month creative account review, Cone Communications (Cone) was selected as agency of record by Saffron Road Food, producer of all-natural, halal-certified world cuisine and a leading new brand in the natural frozen entrée category.
Saffron Road is seeking to scale its stellar growth by embarking on public relations brand strategy to build stronger consumer awareness, and highlight its mindful social mission around ethical consumerism. As part of the assignment, Cone will strengthen the brand’s communications foundation and raise its share of voice through media relations and influencer programs. Adnan Durrani, Saffron Road founder and a longtime social entrepreneur in the food space, and Jack Acree, executive vice president, will serve as thought leaders on industry trends and topics including Americans’ emerging demand for values-based and family-farmed sustainable food systems, sourcing and non-GMO standards, transparent labeling and third-party-certifications.
“Saffron Road is at the intersection of Americans’ demand to consume pure, higher-quality foods and to know exactly what they are eating,” said Byron Calamese, managing director of Cone’s New York office. “We believe they have a great story to tell and feel privileged to help them grow the brand.”
“Saffron Road is on a fast track as one of the highest growth natural brands in the US today. As our distribution in mainstream retail stores increases exponentially this year, we wanted to engage the Saffron Road brand with consumers at multiple levels of media and PR. Cone demonstrated a deep understanding of the inspiration behind Saffron Road’s culinary excellence, ethnic authenticity, and our dedicated social values. We feel enthusiastic about the agency’s fresh approach and Cone’s depth and experience in our space. We are thrilled to be partnering with them, to scale Saffron Road’s next phase of continued success,” said Durrani.
About Saffron Road
American Halal Co. markets All Natural, Antibiotic Free, or Organic Halal Certified food products under its wholly owned Saffron Road brand which are available in 8,000 stores nationwide. Saffron Road's mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. All of Saffron Road's Products are Halal Certified by the Islamic Food and Nutrition Council of America(IFANCA) and are the only premium, Halal Certified and All Natural brand available in grocery markets nationwide in USA.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as brand communications, social media, corporate social responsibility, cause marketing, entertainment marketing, nonprofit marketing, and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.