Cone Inc. Founder and Chairman Cited for Cause Branding Insights and Thought Leadership
BOSTON, January 28, 2008 – Carol Cone, Founder and Chairman of Cone LLC, a Boston-based strategy and communications agency, has been named among the world’s 100 most influential people in business ethics by Ethisphere Magazine. Ethisphere is a global print publication dedicated to illuminating the important correlation between ethics and profit. Ms. Cone was cited for her thought leadership and her ability to raise awareness of the relationship between ‘doing good and doing well’. Cone “advises clients on how to manage social issues for strategic sustainable advantage which the company calls Cause Branding.” Editors also recognized the firm’s recently launched blog, doyoustandforsomething.com, that arms corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives.
A panelist of ethics experts from major universities including New York University, Pennsylvania State University, University of Delaware, and Arizona State University, among others, submitted nominations and ranked individuals who influenced ethical behavior in global business. Research was conducted in cooperation with analysts from the Ethisphere Institute. While hundreds of individuals were considered, ultimately only 100 made the list.
Ms. Cone, a founding member of Business for Social Responsibility, earned a spot on this elite list of business ethics influentials for her ongoing thought leadership, strategy and longstanding authentic and impactful cause branding programs for both corporate and nonprofits clients. Others recognized include, Al Gore, Nobel Laureate and Former Vice President of the United States; H. Lee Scott Jr., President and CEO of Wal-Mart; Jeffrey Immelt, Chairman and Chief Executive Officer, General Electric; Milton Friedman, Economist and Nobel Laureate; and Richard Branson, Founder and Chairman, Virgin Group.
“I am honored to be recognized by Ethisphere as a forerunner in business ethics,” noted Ms. Cone. “Twenty–five years ago we recognized the power of linking companies with social issues aligned with core business and stakeholder needs Now, more than two decades later we are also nationally recognized for helping nonprofits refine their brand and service offerings to create sustainable corporate partnerships. ‘Doing well by doing good’ -- I am proud to be recognized for my influence on what is now deemed an accepted global business strategy.”
Under Ms. Cone’s leadership, Cone, Inc. has pioneered vibrant new alliances for private/public partnerships to create signature programs for a host of Fortune 500 companies and leading nonprofits, including the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women, Reebok’s Human Rights Awards, JC Penney Afterschool and the Gillette Prostate Cancer Challenge, among others. Overall, the agency’s signature cause programs have raised more than $750 million for various social causes.
Cone is also a knowledge leader, offering corporations and nonprofits cutting-edge, research. In 1993, Cone commissioned the nation's first benchmark study – the Cone/Roper Report on consumer attitudes toward companies supporting causes. Since that time, the firm has commissioned more than a dozen surveys with consumers, executives, nonprofits and Millennials to further understand attitudes, behaviors and trends in the cause marketing arena. The studies overwhelmingly confirm that Americans solidly support cause-related activities and companies and nonprofits see benefits to their reputation, relationships and bottom line.
Today, Cone is acknowledged as the nation’s leader in developing and executing sustainable Cause Branding initiatives.