Carol Cone Leaving Cone LLC Chairman Role to Pursue New Interests
BOSTON (March 3, 2010) – Carol Cone, Founder and Chairman of Cone LLC, will leave the agency effective March 31 to pursue new interests. She started Cone in 1980 and for the past five years as Chairman has been engaged in new business outreach and public speaking on behalf of the agency, as well as serving as a strategic advisor on select accounts.
“When I founded Cone I had a dream to create a highly innovative company doing extraordinary work,” said Carol Cone. “Almost 30 years later, I am deeply humbled by what has been created: the expansive programs and their impact, relationships with wonderful colleagues and clients and thought leadership that has coalesced an industry.”
“I am so proud of the agency’s work over the decades,” said Ms. Cone, who plans to focus on a variety of new ventures related to social issues: a book; content development for large and small screens; and global public-private partnerships.
The agency is known for groundbreaking initiatives including the American Heart Association’s Go Red for Women, Avon’s Breast Cancer Crusade and for expanding programs, such as Yoplait’s Save Lids To Save Lives. The agency’s breadth of talent and experience allows Cone LLC to offer a spectrum of cause-related services, ranging from cause marketing to cause consulting, all of which are designed to generate both business and social return on investment.
“Carol is an entrepreneur who successfully blended business strategy, social needs and a strong personal passion, and we will always be grateful for the pioneering contribution she made,” said Jens Bang, President and CEO of Cone LLC. “We are building on that strong foundation today as our agency creates a new generation of initiatives in a world that is demanding accountability, transparency and responsibility from business.”
Today, Cone LLC has evolved to focus on five core disciplines that help organizations succeed in this more challenging business environment. In addition to Cause Branding and Nonprofit Marketing, the agency offers expertise in Brand Marketing, Corporate Responsibility and Crisis Prevention and Management. This unique mix enables Cone LLC to help clients build and execute communications and marketing initiatives that are responsive to the changed expectations of consumers, employees and other stakeholders.
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding SM, Brand Marketing, Nonprofit Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.