Cone Founder and Chairman Cited for Thought Leadership, Strategy, and Authentic, Impactful Cause Marketing Programs
BOSTON, October 29, 2007 – Carol Cone, Founder and Chairman of Cone, a Boston-based strategy and communications agency, has been named among the top 25 industry leaders in the country by PRWeek. The magazine’s first “PR Power” list was compiled by editors at the publication. Editors analyzed a range of criteria when ranking the most dominant players in the public relations industry – leaders who “wield power in ways that are critical for the profession’s growth and development.” PRWeek’s editorial team noted that Ms. Cone is, “Arguably, the most powerful and visible figure in the world of cause branding.”
Ms. Cone earned a spot on this list of industry influentials for her ongoing thought leadership, strategy and longstanding authentic and impactful client programs “in one of the most dynamic areas of the business, cause marketing.” A founding member of Business for Social Responsibility, Ms. Cone was also recognized for her contributions to public service and her commitment to mentoring young professionals. Others recognized include, Richard Edelman, CEO, Edelman; Charlotte Otto, Global External Relations Officer, Procter & Gamble; Jon Iwata, Senior Vice President of Communications, IBM; and Harold Burson, Founder and Chairman, Burson-Marsteller.
“I am honored to be recognized by PRWeek for my contributions to the industry,” noted Ms. Cone. “Cone has been committed to creating substantive and sustainable partnerships between companies and social issues, and nonprofits and companies, for more than two decades. This long-standing commitment to social issues is our passion. It forms the core of our agency’s values and culture.”
Under Ms. Cone’s leadership, Cone has pioneered vibrant new alliances for private/public partnerships to create signature programs for a host of Fortune 500 companies, including the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women, Reebok’s Human Rights Awards, JC Penney Afterschool and the Gillette Prostate Cancer Challenge, among others. Overall, the agency’s signature cause programs have raised more than $750 million for various social causes.
Cone is also a knowledge leader, offering corporations and nonprofits cutting-edge, research. In 1993, Cone commissioned the nation's first benchmark study on consumers’ attitudes toward companies supporting causes. Since that time, the firm has commissioned more than a dozen surveys with consumers, executives, nonprofits and Millennials to further understand attitudes, behaviors and trends in the cause marketing arena. The studies overwhelmingly confirm that Americans solidly support cause-related activities and companies and nonprofits see benefits to their reputation, relationships and bottom line.
Today, Cone is acknowledged as the nation’s leading Cause Branding consultancy.