BOSTON (June 1, 2016) – Cone Communications will join Cause Marketing Forum (CMF) as a sponsor of the two-day conference in Chicago on June 1-2. As a founding member of CMF with a longstanding legacy in the cause marketing space, Cone continues to lead and facilitate the conversation among practitioners in the field.
On Wednesday, June 1, Alison DaSilva, EVP of CR Research & Insights, will facilitate a conversation at CMF’s private Business Leadership Summit. The session titled, “What’s Your Issue?,” will explore the real successes and challenges of business executives in the cause marketing field based on a pre-conference survey taken by session attendees. During the meeting, DaSilva will explore topics such as what’s trending in innovation and consumer engagement, how to measure ROI as well as how to share impact externally.
New Cone Research Launches at CMF
On the second day of CMF, attendees can stop by the Cone booth to pick up a copy of Cone’s newest research report, the 2016 Cone Communications Employee Engagement Study. The research surveyed American employees to determine the attitudes, expectations and behaviors of today’s workforce – including how they expect to support social and environmental issues both in- and outside the office.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), a global group of marketing services companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.