FOR IMMEDIATE RELEASE
Cone Adds to Family of Blogs with the Launch of Brand Channeler
New Blog is a Forum for PR and Marketing Insights
BOSTON, MA (June 17, 2009) – Cone announces the launch of Brand Channeler, a blog designed to elicit thoughtful discussion of impactful topics affecting today’s marketing and public relations industry. As a complement to the successful cause branding and corporate responsibility blog What Do You Stand For?, Brand Channeler will focus largely on PR and marketing trends and their repercussion for the industry, as well as shine a light on the ways companies interact with consumers through marketing and branding initiatives.
“We are hoping to spark thought-provoking dialogue about the current events that affect our industry, and offer some actionable solutions for our peers” says Cone Managing Director and EVP of Brand Marketing Bill Fleishman.
Some topics already covered include:
- The future of the newspaper industry in light of recent economic turmoil
- Marketing best practices, including tips for event planning and communicating with franchisees
- A look at new media strategy and the potential pitfalls of social media campaigns
Brand Channeler is the employee blog of Cone’s Brand Marketing group, and will also feature insights from CEO and President Jens Bang and regular contributions from Bill Fleishman, managing director and EVP, Cici Gordon, vice president, and Mike Hollywood, director of new media.
Cone (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding SM, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.