FOR IMMEDIATE RELEASE
Contact: Andrea Larrumbide
CONE AND THE AMERICAN HEART ASSOCIATION WIN PRESTIGIOUS MARKETING AWARDS
Cone and the AHA Honored by the Public Relations Society of America and the Publicity Club of New England
BOSTON (June 19, 2008) – The American Heart Association (AHA) continues to lead the national nonprofit world with innovative marketing programs, thanks in part to its partnership with Cone LLC. Cone today announces the receipt of three prestigious marketing awards for its work with the AHA. On June 5, the Public Relations Society of America awarded Cone and the AHA two Silver Anvil awards for excellence in integrated communications and public service for the development of the AHA’s Start!, a cause branding initiative aimed at getting Baby Boomers to incorporate more walking into their daily lifestyles. Three days earlier, on June 2, the Publicity Club of New England bestowed its best-of-the-best Super Bell award honoring Cone and the AHA for the Power To End Stroke movement, developed to address the high incidence of stroke among African Americans.
“Power To End Stroke is an exemplary model of combining national education efforts with grassroots action to achieve community strength and health. The Super Bell recognition is a testament to the American Heart Association’s successful activation of innovative, targeted marketing communications strategies,” says Anne Erhard, vice president of Cause Branding at Cone. “With Start!, the American Heart Association has seamlessly integrated fundraising activities, marketing efforts and mission-based services to work toward the same goals. We are thrilled to see the program honored with dual wins for public service and integrated communications.”
Since its launch in January 2007, Start! has achieved incredible success, engaging hundreds of companies across the United States, encouraging hundreds of thousands of people to get moving and raising more than $100 million dollars for the cause and garnering 4.8 billion media impressions. Tools and resources for companies and individuals include the Fit Friendly company recognition program, the Start! Walking corporate activity program and MyStart! Online, a comprehensive information and tracking tool.
"The Start! movement empowers adults as well as their companies—traditionally part of the inactivity problem due to increasingly sedentary jobs—to stand up as part of the solution, by creating healthier work environments," says Kathy Rogers, executive vice president of consumer markets at the American Heart Association. "The creation and launch of Start! represents a critical step in the fight against heart disease and stroke and we are extremely proud of this recognition by the PRSA."
Power To End Stroke has experienced extraordinary success as well, attracting more than 4,000 community ambassadors and creating nearly 400 national and local alliances to spread the message of stroke risk and prevention among African Americans.
“Power To End Stroke has evolved from a national awareness effort into an authentic grassroots movement. The initiative seeks to truly harness and celebrate the culture, energy, creativity and lifestyles of African Americans, empowering them to take charge of their own health and that of their families and loved ones,” says Rogers. “We at the American Heart Association are proud and honored that Power To End Stroke continues to receive such highly-esteemed praise.”
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Founded in 1924, the American Heart Association today is the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart diseases and stroke. These diseases, America's No. 1 and No. 3 killers, and all other cardiovascular diseases, claim nearly 870,000 lives a year. In fiscal year 2006-07 the association invested more than $554 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit http://www.americanheart.org/.