BOSTON, MA (June 19, 2006) – The Publicity Club of New England honored Cone with seven Bell Ringer awards at the 37th annual award ceremony on June 7th. The awards commended Cone for campaigns created for the American Heart Association, Jockey International and Gillette, in addition to merit awards for Chicco USA, Inc. and Contrex Natural Mineral Water.
With 350 entries from 69 PR agencies and companies, The Bell Ringer awards acknowledge the accomplishments of public relations professionals from Massachusetts, Rhode Island, Connecticut, Vermont and New Hampshire.
A Bell was awarded to Cone and the American Heart Association (AHA) in the category of “Best Special Event in a Series Campaign” for their work on National Wear Red Day as part of the organization’s Go Red For Women campaign to raise awareness of heart disease in women. This signature event was designed to encourage Americans to wear red and raise funds in support of the cause.
Cone and the American Heart Association also won a Bell Ringer award for “Best Feature or Commentary Placement: Magazine.” The Go Red For Women campaign has positioned AHA as a true change agent and an organization on the cutting edge of where nonprofit branding is heading. The success of the campaign led to a focused article written by BusinessWeek, on AHA’s savvy marketing techniques that allow them to target consumers in modern, sophisticated ways. The article appeared in February 2006, American Heart Month and the key market push-date for Go Red For Women. The national exposure helped continue the campaign’s momentum, gain interest from corporate and professional audiences, as well as drive brand equity.
Cone earned the “Best Sales/Marketing Motivation Presentation” Bell Ringer for its Jockey International cause branding program. The Jockey Being Family campaign is focused on supporting families after they have adopted a child. The initiative engages employees in volunteering and demonstrates its commitment to corporate citizenship. A video and a speech were used at a 2005 annual meeting to showcase the impact and importance of adoption.
Lastly, the Bell Ringer for “Best Graphic Identity” went to Cone and Gillette for work on the Gillette Prostate Cancer Challenge, Gillette’s signature cause branding program. The program also won a Merit award in “Advocacy Advertisement” for a public service announcement featuring NASCAR driver Ryan Newman.
Additionally, Cone was honored with Merits in the following categories, “Press Kit” for its creative branded wrapping paper mailer from Chicco USA, Inc., and “New Media” for the Hello My Name Is campaign from Contrex Natural Mineral Water, calcium and magnesium fortified water.