FOR IMMEDIATE RELEASE
Contact: Jenny Hogrefe
CONE COMMUNICATIONS AND JOHNSON & JOHNSON AWARDED PRSA’S 2014 SILVER ANVIL AWARD OF EXCELLENCE
Metrics that Matter, Messages that Motivate: Making the Right Case for Sustainability in Healthcare Earns National Recognition for Innovation and Creativity
BOSTON (JUNE 19, 2014) — Cone Communications and Johnson & Johnson received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA). The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to Cone Communications and Johnson & Johnson during the Silver Anvil Awards Ceremony held June 12 in New York City.
The agency and its client received the 2014 Silver Anvil Award of Excellence for its “Metrics that Matter, Messages that Motivate: Making the Right Case for Sustainability in Healthcare” campaign in the Events and Observances: Business to Business category. The one-day conference sought to equip healthcare professionals with insights on how to advance their organization’s commitment to and investment in sustainability through the sharing of case studies and best practices.
“The Award of Excellence recognizes strategic public relations programs that are among the very best our profession produces in a given year,” said James J. Roop, APR, Fellow PRSA, 2014 Chair of the PRSA Awards and Honors Committee. “To receive a Silver Anvil Award of Excellence, programs must be of Silver Anvil caliber and represent some of the best thinking, execution and results in the public relations industry.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 16 categories and over 60 sub-categories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies. Entries are judged on their research, planning, execution and evaluation, while also taking factors such as creativity, ethics and budget into consideration.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About the Johnson & Johnson Family of Consumer Companies
Caring for the world, one person at a time…inspires and unites the people of the Johnson & Johnson Family of Consumer Companies. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people. The Johnson & Johnson Family of Consumer Companies is part of the more than 250 operating companies of Johnson & Johnson (NYSE: JNJ), working with partners in health care to touch the lives of over a billion people every day, throughout the world.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.