Cone Communications Expands Planning Capabilities With Hire of Consumer Insights Expert

BOSTON (May 17, 2016) – Cone Communications, a public relations and marketing agency, has hired Imelda Suriato as Vice President in its Planning and Integrated Solutions group.  For more than 15 years, Suriato has been delivering creative, insights-driven communication solutions and engineering award-winning digital and social strategies for global brands including Coca-Cola, Verizon, Pantone, Christian Dior, DKNY, Lexus, Max Mara and Revlon, for more than 15 years. 

Based in Cone’s New York office, Suriato will play a key leadership role in the group’s consumer intelligence, planning, and integrated strategy efforts.  She will join a core team of Cone brand planners, researchers, and digital and social media experts delivering audience and influencer insights that inform decisions and are critical for building smart, creative, winning strategies that motivate audiences and build brand advocacy. 

“Driving engagement and advocacy for sustainability, cause marketing, and consumer campaigns through emotional storytelling has always been at the heart of what we do,” said Bill Fleishman, Chief Executive Officer, Cone Communications. “Imelda’s expertise in uncovering unique consumer insights and motivational drivers will further enhance our ability to create compelling content and fully integrated strategies for our clients. We are thrilled to welcome her to the agency.”

“Cone is the unparalleled leader in delivering innovative communications programs that make a difference in the world,” commented Suriato. “I am excited to bring my experience in blending analytical and creative thinking—particularly in digital, mobile and social channels—to the agency and to build on the amazing work the teams are producing,” she added. 

For more than 35 years, Cone Communications has been committed to Always Making a Difference℠ for businesses, brands and society.  We connect brands and people through emotion and experiences that drive business value and social impact.  Our team of experts from across research and planning, public relations, and corporate responsibility and communications collaborate to bring the best, most informed and innovative thinking to every client.

About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the DAS Group of Companies.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.