NEW YORK, February 9, 2017 – Cone Communications (Cone), a public relations and marketing agency specializing in corporate social responsibility (CSR) and consumer brand communications, is excited to announce that it will become a Porter Novelli company. This opportunity allows Cone to expand its international reach for its award-winning CSR strategy and thought leadership services by leveraging Porter Novelli’s 90 offices around the globe. It provides Cone with access to a deeper talent of agency resources within the 60 countries Porter Novelli operates. Cone will remain an independent brand within the Porter Novelli network, and continue as a specialty agency within the Omnicom Public Relations Group. Within the new framework, Bill Fleishman will continue in his current position as chief executive officer of Cone, reporting into Brad MacAfee, CEO of Porter Novelli.
“We are continually creating ways to bring the strength and expertise of our agency network to bear for global clients,” said Karen van Bergen, CEO, Omnicom Public Relations Group. “A partnership between Cone Communications and Porter Novelli allows Cone to leverage its specialty capabilities in CSR, cause marketing and consumer activation across a respected global network – resulting in increased reach and value for our clients.”
“For more than 35 years, Cone Communications has been devoted to Always Making a Difference for businesses, brands and society. The agency’s multi-dimensional approach to CSR has helped companies elevate responsible business practices and raise more than $1 billion for important social issues. In addition, we are recognized for exceptional brand and product campaigns for clients,” said Bill Fleishman, CEO, Cone. “We look forward to integrating our subject-matter expertise in CSR and consumer communications as a Porter Novelli company and bringing the value of bench strength around the world to our clients.”
Both agencies were recently recognized as Top Places to Work in PR by PR News and the new alliance seeks to further each organization’s commitment to its talent through enhanced collaboration and further ability to build best-in-class account service teams. Cone and Porter Novelli are currently supporting several clients with integrated teams and specialists including T-Mobile USA, The Almond Board of California and OrthoLite.
Brad MacAfee, CEO of Porter Novelli, said, “We are thrilled to welcome the industry CSR leaders to help meet the growing demands of global clients. We are two organizations with a deep heritage in doing good for business and society. We believe that with Cone’s CSR expertise and Porter Novelli’s ability to change behavior through social impact campaigns, we can drive transformational change that brings great value and return for clients.”
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is part of the Omnicom Public Relations Group.
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.