BOSTON (December 19, 2016) – Cone Communications, a public relations and marketing agency headquartered in Boston, is harnessing its prime real estate for good this holiday season. For the past week, thousands of busy shoppers can look up to see Cone’s office windows decorated in a massive but simple message: #GiveGoodCheer.
The grassroots effort was started by Cone employees who wrote pledges of how they wish to give good cheer over the holidays. Each pledge connected to form a festive image, culminating in an enormous #GiveGoodCheer collage. Now, more than 60 pledges grace 16 windows overlooking busy Boylston Street, the heart of Boston’s shopping district.
“The holidays can be equal parts celebration and stress; we thought it was important to get back to the basics of what this time of year is all about,” says Bill Fleishman, chief executive officer, Cone Communications. “Part of the fun was rallying our entire staff to think about how they give good cheer, not just during the holidays but all year round. The message really resonated with our team who is dedicated to making a difference not only for our clients, but also for the community we operate in.”
For more than 35 years, Cone Communications has been committed to Always Making a Difference℠ for businesses, brands and society. Cone connects brands and people through emotion and experiences that drive business value and social impact. The agency’s team of experts from across research and planning, public relations and corporate social responsibility and communications collaborate to bring the best, most informed and innovative thinking to every client.
To learn how Cone’s #GiveGoodCheer campaign all came together, click here to watch a short video.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.