Cone in the News

Past. Present. Future. The 25th Anniversary of Cause Marketing Coverage:

 

Advertising Age - "Why It's No Time to Neglect Cause Efforts"

October 13, 2008

http://adage.com/article?article_id=131667

 

The Chronicle of Philanthropy - "Consumers Expect Companies to Keep Giving in Hard Times"

October 7, 2008

http://philanthropy.com/news/prospecting/index.php?id=5907

 

Marketing Daily - "Cause-Related Marketing Generates Double Digit Sales Gains"

October 6, 2008

http://www.mediapost.com/publications/?fa=Articles.san&s=92095&Nid=48052&p=433713

 

Brandweek - "Cause Marketing Increases Sales"

October 1, 2008

http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3idef1c836d19a8137a05670ce9c87c0f0

 

 

Business in Social Media Coverage:

 

PR News - "Consumers Want to Socialize with Companies"

October 13, 2008

http://www.prnewsonline.com/news/12135.html

 

Investor's Business Daily - "Firms urged to try 'social media'"

September 26, 2008

http://www.investors.com/editorial/IBDArticles.asp?artsec=15&issue=20080926

 

Boston Globe - "Study: Most Americans want to see companies on social sites"

September 25, 2008

http://www.boston.com/business/ticker/2008/09/study_most_amer.html?s_campaign=8299

 

 

General Coverage:

 

CNNMoney.com - "How to lure Gen Y workers? Do good"

August 14, 2008

http://money.cnn.com/2008/08/14/news/companies/recruiting_the_new_generation/index.htm

 

The New York Times - "Cooling off on Dubious Eco-Friendly Claims"

July 18, 2008

http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&scp=1&sq=eric%20pfanner,%20cooling%20off&st=cse&oref=slogin

 

PRWeek - "Playing for keeps: Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference"

July 14, 2008

http://www.prweekus.com/Playing-for-keeps/article/112225/