Cone in the News

Past. Present. Future. The 25th Anniversary of Cause Marketing Coverage:


Advertising Age - "Why It's No Time to Neglect Cause Efforts"

October 13, 2008


The Chronicle of Philanthropy - "Consumers Expect Companies to Keep Giving in Hard Times"

October 7, 2008


Marketing Daily - "Cause-Related Marketing Generates Double Digit Sales Gains"

October 6, 2008


Brandweek - "Cause Marketing Increases Sales"

October 1, 2008



Business in Social Media Coverage:


PR News - "Consumers Want to Socialize with Companies"

October 13, 2008


Investor's Business Daily - "Firms urged to try 'social media'"

September 26, 2008


Boston Globe - "Study: Most Americans want to see companies on social sites"

September 25, 2008



General Coverage: - "How to lure Gen Y workers? Do good"

August 14, 2008


The New York Times - "Cooling off on Dubious Eco-Friendly Claims"

July 18, 2008,%20cooling%20off&st=cse&oref=slogin


PRWeek - "Playing for keeps: Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference"

July 14, 2008