Cone in the News

General Coverage:

 

New York Times - "Alpo Looks for the Greatest Meat Maniac" Stuart Elliott, July 7, 2008

http://www.nytimes.com/2008/07/07/business/media/07adnewsletter1.html?8ad&emc=seiaa1

 

International Herald Tribune -- "'Green' Marketing Loses Buzz and Credibility"

July 6, 2008

http://www.iht.com/articles/2008/07/06/business/rbogad.php?page=1

 

Wall Street Journal -- "The Latest Office Perk: Getting Paid to Volunteer"
April 29, 2008
http://online.wsj.com/article/SB120940853880850351.html

 

PR News -- "Communicating Green Activity Responsibly"
May 12, 2008

http://www.prnewsonline.com/news/11735.html

 

Green Gap Survey Coverage:

 

USA Today – “Marketing Efforts May End Up in Green Blur”
April 22, 2008
http://www.usatoday.com/money/advertising/2008-04-21-green-ads_N.htm

 

PR News – “Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies”
April 28, 2008
http://www.prnewsonline.com/news/11698.html

 

Ad Age – “Seeing Green? Maybe It’s Time to Go Blue”
May 5, 2008
http://adage.com/cmostrategy/article?article_id=126770&search_phrase=adam+werbach

 

Investor’s Business Daily – “The Art of Making A Big Mac Go Green”
May 9, 2008
http://www.investors.com/editorial/IBDArticles.asp?artsec=24&issue=20080509

 

Ad Week – “Deflating a Myth – Consumers aren’t as devoted to the planet as you wish they were”
May 12, 2008
http://www.adweek.com/aw/content_display/esearch/e3i5e732e045deaaba37d7678ed914934a6?pn=1


BusinessWeek – Green Biz Blog: “New Study Americans Misunderstand Eco-Marketing”
April 15, 2008 http://www.businessweek.com/investing/greenbiz/archives/2008/04/new_study_ameri.html

 

CNBC.com – “Companies Green Claims Often Misleading: Experts”
April 22, 2008
http://www.cnbc.com/id/24256583/site/14081545