FOR IMMEDIATE RELEASE
Cone Has a Big Night at the 2009 Cause Marketing Forum Halo Awards
Agency Takes Top Honor and Sweeps Health Category
BOSTON, MA (June 15, 2009) – The Cause Marketing Forum honored Cone with three Halo Awards at the 2009 CMF Conference in Chicago. Cone client Timberland took home the evening’s top prize, the Golden Halo for Cause Marketer of the Year, for its leadership and outstanding efforts in the pursuit of doing well by doing good. Cone also swept the “Best Health Campaign” category with clients the American Heart Association, honored for it’s Start! partnership with Subway, and Jiffy Lube International, for it’s Maintenance Partners for Life campaign, taking the Gold and Silver Halos, respectively.
Cone Chairman and Founder Carol Cone, who delivered the keynote speech at the conference’s opening reception, was thrilled with the wins. “It’s gratifying to be recognized for our work with such prestigious companies and nonprofits. We’ve been creating and executing cause initiatives for our clients for more than 28 years, and I’m pleased to know we are still getting it right.”
Timberland believes that businesses have a responsibility to the community and to their consumers to do “good.” The company is committed to reducing its environmental impact through the use of more renewable energy, more recycled/reusable materials, less waste, fewer chemicals and more trees. Commitments include greening 300 communities in the next two years, and planting one million trees by 2010. Timberland believes in transparency and engagement. They are now reporting corporate responsibility performance quarterly and online, and adhere to rigorous Global Reporting Initiative (GRI) standards in areas such as supply chain and human rights.
As a longtime sponsor of the American Heart Association’s (AHA) American Heart Walks, Subway had experienced firsthand the AHA’s credibility and commitment to the cause of adult inactivity, as well as the value the organization could provide both nationally and through local affiliates. Subway realized that the target audience’s vision and goals made the Start! initiative an ideal way to significantly bolster its commitment to the AHA. While the campaign was still in development in preparation for a 2007 launch, Subway signed on as the first national sponsor of the Start! movement and ultimately raised more than $1.5 million in 2008.
Jiffy Lube Maintenance Partners for Life (JLI), a partnership between JLI and the American Heart Association’s (AHA) Go Red For Women (GRFW), was the company’s first-ever national cause promotion. The program was designed to raise $1 million by asking customers to donate $3 to GRFW. In appreciation, customers received a Jiffy Lube savings book with more than $100 in savings, health tips and healthy recipes. The fundraising effort raised more than $1 million in two months, and JLI is the first AHA corporate sponsor in 80 years to raise more than $1 million in the first year.
Cone (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding sm, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is apart of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.