Cone Launches Cause Branding sm Blog

BOSTON (November 7, 2007) - Cone LLC today announces the launch of a forward-thinking blog,, to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives. A natural extension of Cone's pioneering work throughout the last 27 years in the cause and corporate responsibility arenas, the "What Do You Stand For?" blog offers actionable advice and sparks provocative dialogue around the implications of cutting-edge trends and current events.

"Cone has always embraced the opportunity to help educate others and ‘raise the bar’ for cause-related initiatives. Through our extensive client work, we have an informed perspective to share and a desire to help our peers understand the changing nature of our society. This blog is a natural way to do that," says Alison DaSilva, vice president of knowledge leadership & insights, Cone.

Carol Cone, Cone chairman and founder, and other executives at all levels are regular contributors to the blog, drawing from their expertise in creating and executing some of the nation’s most highly-regarded Cause Branding sm initiatives, including: American Heart Association Go Red for Women, Avon Breast Cancer Crusade, JC Penney AfterSchool and P&G Live, Learn and Thrive, among others. Some topics already covered include:

  • Reflections on the impact the late Anita Roddick had on laying the groundwork for ethical business
  • Recommendations for capturing the power of the millennial generation to help solve social issues and become corporate and nonprofit brand ambassadors
  • How Bill Clinton’s is revolutionizing philanthropy
  • Strategy guidelines for corporations to deliver effective disaster relief • New media opportunities for nonprofits and corporations
  • Highlights of the latest nonprofit cause branding trends

The site,, also links users to Cone's 14 years of longitudinal research, whitepapers, current speaking engagements and nine other related blogs.


For more information on the Cone "What Do You Stand For?" blog, please contact Sarah Kerkian at