FOR IMMEDIATE RELEASE
Contact: Andrea Larrumbide
CONE NAMES MIKE LAWRENCE CHIEF REPUTATION OFFICER
Boston (January 28, 2009) – Cone today announces the appointment of Mike Lawrence to the newly created role of Chief Reputation Officer. Lawrence will be responsible for all client-facing reputational issues as well as the agency’s own reputation.
With more than seventy percent of consumers believing that the reputation of corporate America is “poor,” according to the 2008 Harris Reputation Quotient, companies can no longer afford to overlook the significance of organizational reputation in the eyes of their constituents. Cone has long advised its clients about the importance of building brand trust through reputation management and is now taking that counsel a step further by naming a CRO. The addition of such a role across all agency disciplines—corporate responsibility, cause branding, brand marketing and crisis prevention and management—will help account teams deliver valued insights with a goal of creating trustworthy and highly regarded client brands.
“We have made a philosophical commitment to offering highly strategic and innovative solutions to our clients with the ultimate goal of strengthening and enhancing their reputation among key stakeholders,” says Cone President and CEO Jens Bang. “Mike’s extensive background in media, crisis management and corporate responsibility is a rare and powerful blend that makes him ideal for the role.”
Lawrence will retain his duties as head of the agency’s Crisis Prevention and Management discipline. With its continued commitment to the growth and importance of corporate responsibility as a framework for how companies should operate, Cone has named Jonathan Yohannan a Senior Vice President and acting head of the CR discipline. Yohannan will be accountable on a day-to-day basis for the operational functions and account management of the CR group.
Cone LLC(www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding sm, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is apart of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.