For Immediate Release
Cone Promotes Marc Berliner to Vice President
15-year veteran to help shape, lead and grow key agency accounts
BOSTON (January 15, 2010) – Cone today announces the promotion of Marc Berliner to vice president in the Brand Marketing discipline. In his role as vice president, Marc will continue to lead some of Cone’s largest and most prolific accounts, including Jiffy Lube International and Game Crazy.
“Marc is an exceptional public relations practitioner and is really at the top of his craft,” says Executive Vice President and Managing Director Bill Fleishman. “I have been privileged to work with Marc and consider him to be one of the industry’s best and brightest.”
Since joining the agency in 2007, Marc has taken over the leadership role for Jiffy Lube International, the agency’s second oldest account, and has helped lead the development of the franchise’s first national cause marketing campaign, the industry award-winning Maintenance Partners for Life. Marc has also taken on a role as the team lead for Game Crazy and has been able to deliver extraordinary results. In helping to increase its share of voice, Marc and his team have turned Game Crazy into a key resource for category reporters and have been able to play a role in delivering record fourth-quarter sales two years in a row.
Prior to Cone, Marc was the group director for Schneider Associate’s Consumer Group where he ran daily operations and managed programs for clients including Bertucci’s, Hannaford Supermarkets, Mosquito Magnet and d-CON. Marc graduated cum laude from Brandeis University in Waltham, MA, with a B.A. in American Studies. He also completed a minor in Business and Managerial Economics and received a certificate in Journalism.
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause BrandingSM, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company.