For Immediate Release
Cone and Timberland Win PR News CSR Award
Timberland’s Climate Change Initiative Takes the Media Relations Category
BOSTON (March 10, 2011) – PR News recognized Cone and Timberland for exceptional media relations during its 2011 CSR Awards dinner in Washington, D.C. on March 8. The award honors Timberland’s “Don’t Tell Us It Can’t Be Done,” a campaign advocating for binding global warming legislation and solutions.
To encourage business, government and consumer action around the issue of global warming during the Copenhagen climate conference in December 2009, Cone and Timberland executed a comprehensive outreach campaign and petition to young climate-change influencers and environmental media, including the Huffington Post’s Olivia Zaleski.
“Coverage was decidedly top-tier,” writes PR News, “including 43 placements in U.S. and U.K business and environmental publications, including Bloomberg Businessweek, Newsweek, The Sunday Times, The New York Times and Fast Company. The effort increased brand visibility, with Timberland being voted as one of the ’Top 5 Greenest Companies‘ by EnvironmentalGraffiti.com.”
Other entrants in the category included: PepsiCo – The Pepsi Refresh Project; Coyne Public Relations – Give a Day Get a Disney Day; and Euro RSCG Worldwide PR – Yele Haiti, among others.
Cone (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Nonprofit Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).