Cone Wins 18 Bell Ringer Awards

For Immediate Release

Cici Gordon
(617) 939-8337

Cone Earns Record 18 Awards in
Publicity Club of New England Bell Ringer Competition

BOSTON (June 8, 2011) – Cone was honored at the Annual Bell Ringer Award Ceremony with 18 awards last night, a new record for the agency, and the most of any agency in the running. Bell Ringers are the Publicity Club of New England’s annual awards program, recognizing the best work from among New England agencies and corporations.


“Not only was it thrilling to have so many of our programs recognized for their leadership, but we were delighted that they came from among all the disciplines in the agency,” commented Cone President Bill Fleishman. “This is a testament to the great work our staff is producing and demonstrates that all our disciplines are equally strong and industry leading.”


An overview of the awards, including nine Silver Bells and one Gold Bell, follows:


Gold Bell (best of the best):

  • Feature or Commentary Placement: Magazine entry, “FIRST Robotics”

Silver Bell:

  • Brochure, Promotional Items, Direct Mail: ”ITT Watermark in Action Calendar”
  • Graphic Identity: “Paralyzed Veterans of America”
  • Bylined article: “Harvard Business Review: Timberland's CEO on Standing Up to 65,000 Angry Activists”
  • Media Event: “2010 Lindt Facility Expansion Event”
  • Community/Consumer Affairs Campaign: “Jockey Being Family”
  • Employee Communications Campaign: “Jockey Being Family”
  • Product/Service Launch - Consumer Campaign: “The American Cancer Society Launches the Choose You Movement”
  • Product/Service Launch - Clean Energy/Green Technology Campaign: “JN Phillips Auto Glass ‘GreenShield Launch’ Campaign
  • Organizational Identity Campaign: “Jockey Signs Pro Football Quarterback Tim Tebow”
  • Bronze Bell:
  • Response to Breaking News: “Nestle Waters North America Response to Massachusetts Water Emergency”
  • Community/Consumer Affairs Campaign: “Timberland Eco-Labeling Leadership & Green Index Expansion”
  • Product/Service Launch - Health Care Campaign: “The American Cancer Society Launches the Choose You Movement”
  • Product/Service Launch - Consumer Campaign: “Purina ONE beyOnd ’1 Million in ONE Day’”

Merit Award:

  • Brochure, Promotional Items, Direct Mail: “Jockey Being Family”
  • Media Event: “ALPO "Real Dogs Eat Meat" Handbook Launch Event”
  • Marketing Communications Campaign: “2010 Lindt Gold Bunny Celebrity Auction”
  • Public Affairs Campaign: “Time Warner Cable's Connect a Million Minds”



Cone ( is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Nonprofit Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (