PR News: Content & Consistency Critical to Melding Social Channels

Blending social media can help you spread your communications far and wide, but the messages might get lost (or misunderstood) without a consistent brand message, both in the written content as well as the optics.  CONSISTENCY IS CRUCIAL.  Alex Nicholson, VP of new and social media at Cone Communications, recommends three tips for PR pros who are eager to cross-pollinate their messages via myriad social channels. Read the full article here.