Digital Consumer Expert Jodi Petrie Joins Cone Communications as Brand Communications Leader


Contact:     Heather Breslau                





BOSTON (November 5, 2015) – Cone Communications, a public relations and marketing agency, has hired Jodi Petrie as Senior Vice President in the Brand Communications group.  Petrie brings more than 20 years of experience leading global consumer and consumer technology campaigns to Cone’s award-winning consumer brand marketing practice. 

“We are excited to welcome Jodi to Cone, as she brings a wealth of experience in spearheading major digital consumer campaigns,” said Byron Calamese, EVP, Brand Communications.  “Her success in building impressive client portfolios and developing innovative products and services makes her a perfect fit to grow the agency’s work in consumer and business-to-business technology sectors.”

Petrie most recently served as Executive Vice President at Racepoint Global, where she established its Digital Consumer Practice, leading strategy and integrated global campaigns within various industries, including e-commerce, retail and apparel, consumer electronics and technology, and travel and leisure. She has led engagements for some of the world’s leading household brands, such as Sony, eHarmony New Balance, Hasbro and Royal Holiday.

“I am excited to add my experience to Cone’s already impressive brand communications practice and its roster of clients,” remarked Petrie.  “I look forward to working with the agency’s account teams and fueling Cone’s growth and reputation within the digital and e-brands consumer technology space.”

For more than 30 years, Cone Communications has been a leader in helping clients address their challenges and drive business results, creating breakthrough traditional and social media campaigns.  Cone’s Brand Communications team is comprised of marketing communications experts who not only understand how their work leads to business returns, but also possess multi-channel experience that can unite and maximize the impact of clients’ earned, paid and owned communications.

About Cone Communications
Cone Communications ( is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the DAS Group of Companies.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.