HAI GROUP SELECTS CONE COMMUNICATIONS AS PUBLIC RELATIONS AOR
Boston (January 8, 2013)-- Cone Communications (“Cone”) was recently namedHAI Group’s public relations agency of record (AOR). After a competitive, nationwide agency search, Cone was selected to work on a fully-integrated campaign that encourages the public to learn about the role, benefits, and importance of public housing in the United States.
HAI Group, celebrating its 25th anniversary, offers niche insurance programs as well as value-added products and services to public housing authorities, 501(c)(3) nonprofits, affordable housing providers, low-income housing, and multifamily apartment owners under the low-income housing tax credit program. Cone, Housing Authority Insurance, Inc. (HAI Group’s nonprofit association), and influential industry groups including the Council of Large Public Housing Authorities, the National Association of Housing Redevelopment Officials, and the Public Housing Authorities Directors Association, will unveil a national public awareness campaign designed to reshape the way Americans think of public housing.
“HAI Group represents an exciting win for us,” said Bill Fleishman, president of Cone Communications. “The opportunity to positively shape public image and debate around public housing is a stimulating issue. Shifting perceptions can be challenging, but the rewards of overcoming the challenge are significant. This is exactly the type of program that can make a real difference.”
“Cone’s unique approach to working with societal issues, their creative thinking and the people we engaged with, all played a part in our selection,” says Ed Malaspina, Chief Marketing Officer, HAI Group. “It felt clear to us that that Cone has the ability to build trusted, long-term relationships with key stakeholders, and will be able to bring us the results we are striving towards.”
The campaign will launch in Spring 2013; for more information about HAI Group, visit www.housingcenter.com.
About HAI Group
HAI Group (www.housingcenter.com) is a family of companies that serves the public and affordable housing community with special, niche insurance programs, as well as other value-added products and services. The Company’s continued growth over the past 25 years and diversification into areas where members have identified needs, demonstrates the Company’s commitment to their more than 1,400 stakeholders. HAI Group is dedicated to providing reliable insurance, training, and software solutions in a manner which exceeds expectations. As a member-owned organization, HAI Group has positioned itself as a recognized leader and expert in the public and affordable housing industry. Headquartered in Cheshire, Connecticut, HAI Group’s membership extends across the United States.
About Housing Authority Insurance, Inc.
Housing Authority Insurance, Inc. (HAI) sponsors programs for its membership, including insurance and risk management programs, scholarship and internship programs, and charitable activities. HAI advocates and supports legislative and regulatory issues that help to improve the public and affordable housing industries. HAI is a nonprofit association incorporated in 1987.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as brand communications, social media, corporate social responsibility, cause marketing, entertainment marketing, nonprofit marketing, and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.