BOSTON April 10, 2007 – Jeff Terry brings cause branding, corporate partnership and non-profit expertise to his newly announced position as a Vice President of Cone’s Cause Brandingsm discipline.
As the pioneer in the field of Cause Branding, Cone has created and implemented some of the nation’s most memorable cause initiatives including: American Heart Association's Go Red For Women Campaign, Avon Breast Cancer Awareness Crusade, Reebok Human Rights Awards, PNC Grow Up Great, and ConAgra Foods' Feeding Children Better Initiative.
“Jeff has an amazing passion for causes and an unwavering commitment to making an impact on the lives of others,” said Julia Hobbs-Kivistik, Executive Vice President, Cause Branding. “He brings great experience not only in signature cause program development but ultimately in how a company begins with a values driven, philanthropic relationship and cultivates and builds an integrated, multi-functional cause-branded program that is tied to business objectives and results.”
Jeff joins Cone from Whirlpool Corporation, where he served as the Director of Corporate Commitment and Strategic Relationships. During his tenure with Whirlpool, Jeff strategically envisioned, built and directed Whirlpool's global partnership with Habitat for Humanity International, which now exists in 19 different countries. Jeff developed and managed Whirlpool's corporate partnerships in a way that engaged the company in the communities in which they operate as well as in the global marketplace.
Prior to Whirlpool, Jeff was the Director of Industry Affairs for the American Plastics Council where he directed business development, partnership and alliance programs with the building and construction industries.
While there, he developed and implemented a business-to-business marketing program called "Vinyl By Design™." He helped lead the industry initiative to develop the global industry sustainability report. Jeff also directed the industry and organization's community service activities which included building partnerships with Habitat for Humanity and the National Safe Kids Campaign, as well as creating the "Vinyl Partners for Humanity" and "Fairways to Habitat" community outreach and fundraising programs.
Jeff has also held roles as the Director of Environmental Activities & Initiatives for the Engine Manufacturers Association; Manager of Government Relations for the Society of the Plastics Industry, Inc; and as an Economist for the Chemical Manufacturers Association.
Jeff has significant speaking experience on a variety of topics including corporate citizenship, corporate-community relations and involvement, cause branding and marketing. He has also authored numerous publications and has lectured at the University of Notre Dame, Ross School of Business at the University of Michigan, Kellogg School of Business at Northwestern University, Clemson University and Georgetown University.
Jeff has a Master of Science degree in Agricultural and Applied Economics and a Bachelor of Science degree in Economics, both from Clemson University.