JOSH CELLARS SELECTS CONE COMMUNICATIONS
Boston (June 17, 2013) — Cone Communications (Cone)’s NY office was recently awarded work by Josh Cellars, wines produced by Northern California vintner, Joseph Carr, to increase awareness and engagement for its Hero platform.
Josh Cellars is seeking to establish leadership in the industry and deepen engagement with consumers. As part of the assignment, Cone will develop cause marketing programming, increase awareness through national and local media relations, and help with their social media presence.
“The Josh Cellars brand has a lot of momentum in the market place,” said managing director of Cone’s NY office, Byron Calamese. “It is a privilege for our team to work with such a values-based company rooted in tradition and family.”
“Josh Cellars is confident in Cone’s vision for creating a platform to take our brand to the next level” said…“They have created a sophisticated yet approachable message that matches with the product that started it all.”
About Josh Cellars
Josh Cellars wines are produced by longtime California vintner, Joseph Carr. The wines are sourced from several premium California vineyards, spanning the Napa, Sonoma & Mendocino Counties. Josh Cellars offers three classic California varietals, a Chardonnay, a Merlot and a Cabernet Sauvignon, the latter being the fastest growing Cabernet Sauvignon in the wine category today according to AC Nielsen (Josh Cellars Cabernet contributed more new dollars sales to Food, Drug, & Liquor outlets than any other Cabernet in 2 consecutive 4-week Nielsen periods ending XXX). Josh Cellars wines are available at retailers nationwide. Josh Cellars will be launching two new varietals, a Pinot Noir and a Sauvignon Blanc on July 1.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as brand communications, social media, corporate social responsibility, cause marketing, entertainment marketing, nonprofit marketing, and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.