Chief Reputation Officer Mike Lawrence discussed transparency, "Cause Marketing's Dirty Little Secret," in his keynote speech at the 8th annual Cause Marketing Forum in Chicago. He was also on hand to accept the Golden Halo Award for Best Message-Focused Campaign on behalf of Cone and its Ben & Jerry's account team.
Mike also had the pleasure of co-presenting, with Timberland Senior Manager of Values Marketing Margaret Morey-Reuner, at the conference's closing dinner. They discussed the future of corporate responsibility and cause marketing -- what Cone calls Shared Responsibility.
While attending the conference, Mike was interviewed by 3BL Media's Chris Jarvis.