BOSTON (June 26, 2007) – Cone, Inc.’s award-winning Cause Branding and Brand Marketing practices continue to grow as the agency partners with new clients United Cerebral Palsy, and Lululemon.
“We are excited to add these leading companies to our growing client roster and look forward to playing an integral role in their marketing communications efforts,” says Jens Bang, President and CEO of Cone.
As the pioneer in the field of Cause Branding, Cone has created and implemented some of the nation’s most memorable cause initiatives including: American Heart Association's Go Red For Women Campaign, Avon Breast Cancer Awareness Crusade, Reebok Human Rights Awards, PNC Grow Up Great and ConAgra Foods' Feeding Children Better Initiative.
United Cerebral Palsy (UCP) is partnering with Cone’s Cause Branding group to identify and develop strategic business partnerships beneficial to its worthy mission. Cone will help UCP secure a leadership position within the issue of disabilities, while raising awareness and enhancing its brand position.
Lululemon has chosen Cone’s Brand Marketing practice for media relations and ongoing marketing communications work. Lululemon, a retail company specializing in yoga-inspired athletic apparel, has become a phenomenal sensation in Canada with an almost fanatic following. Cone will strengthen Lululemon’s brand recognition as they expand their presence in the United States and seek to gain the same level of notoriety here.