BOSTON (December 11, 2007) – American Heart Association’s (AHA) Start! America event received top honors in the Event PR Category at the PR News Nonprofit PR Awards, which recognize the best of the best in nonprofit communications. The awards were announced during a luncheon at the National Press Club in Washington, D.C. on Tuesday, December 4th.
“It is an exciting honor for Cone and AHA to be recognized for the Start! America event,” noted Kristian Darigan, Vice President of Cone Inc. “The event demonstrated the initiative's innovative efforts to raise awareness and inspire action around the importance of physical activity for Americans.”
Start! America was lauded for its integrated approach, as the event appealed to both business- and consumer-oriented press through celebrity and CEO engagement. Start! America enabled sponsors to activate and promote their participation, and engaged busy professionals through a variety of fun activities in the hub of New York City's financial center.
Since the Start! America launch event on January 8, 2007, the movement has garnered 1.5 billion media impressions, attracted several Fortune 500 companies as sponsors, and inspired nearly 45,000 people to walk more than 5.6 million minutes and more than 350,000 miles to date.
Founded in 1924, the American Heart Association today is the nation’s oldest and largest voluntary health organization dedicated to reducing disability and death from cardiovascular diseases and stroke. These diseases, America’s No. 1 and No. 3 killers, claim more than 910,000 lives a year. In fiscal year 2004–05 the association invested over $473 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit www.americanheart.org.