For Immediate Release
Starbucks Launches 2007 CSR Report
Produced in Partnership with Cone
BOSTON (May 14, 2008) – Starbucks launched its 2007 Corporate Social Responsibility Report today. The document, which Cone played a significant role in creating, examines Starbucks’ corporate responsibility performance in the areas of product, society, environment, workplace and diversity.
“We worked with Starbucks to determine which content should be included, what structure it should take, and then wrote and edited the copy,” explained Cone’s project manager, Liz Gorman.
To see the report, you can visit www.starbucks.com/csr.
Cone, LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility, and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.