Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.
Cone Communications has taken a proactive approach to highlight and improve diversity in public relations. The agency’s Diversity Inclusion Committee takes a multi-faceted approach to address the issue. In addition to seeking greater diversity among full-time Cone employees, the agency is also cultivating a more diverse pool beginning with high school students.
Cone Communications had the privilege of hosting more than 120 local movers and shakers for What’s In Your Stuff, an eye-opening conversation about transparency, technology and consumer choice.
ITT’s Watermark program has been pre-announced as a Stevie Winner in the 2011 International Business Awards. The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and working people worldwide. Nominated for their efforts in delivering clean water solutions through ITT Watermark, a company representative will receive one Stevie Trophy in the Corporate Social Responsibility Program of the Year in Asia, Australia and New Zealand category.
Ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues, and consumers report they are already using their own spending and loyalty to press these demands.
Cone’s Jiffy Lube International account team is pleased to announce its Maintenance Partners for Life (MPFL) campaign is being inducted into the PR News Platinum PR Awards Hall of Fame at the Platinum PR Awards Luncheon, in addition to being up for 2010 campaign of the year in the Community Relations category.
At a time when 89 percent of consumers say they find online channels trustworthy sources for product and service reviews, new Cone research reveals four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. This is up from just 67 percent of consumers who said the same in 2010, according to the 2011 Cone Online Influence Trend Tracker. Positive information has a similar effect on decision making, with 87 percent of consumers agreeing a favorable review has confirmed their decision to purchase. But, negative information is gaining traction and is now just as powerful in tipping the scales against a recommended purchase.
Time Warner Cable CEO Glenn Britt was invited to participate in a Business Roundtable with President Obama on July 18 to discuss how the business community can support an educated workforce in the U.S. This is TWC’s third invitation to the White House as a result of the Connect a Million Minds (CAMM) program Cone has created with them.
Cone is pleased to announce that the agency is a finalist for eight PR News Platinum PR Awards.
Cone was honored at the Annual Bell Ringer Award Ceremony with 18 awards last night, a new record for the agency, and the most of any agency in the running. Bell Ringers are the Publicity Club of New England’s annual awards program, recognizing the best work from among New England agencies and corporations.
Cone is pleased to announce recent wins in three different disciplines at the agency. Cone’s Corporate Responsibility practice was recently awarded a project from Avon, a previous client of the agency, while the Cause Branding team won a competitive pitch for Northwestern Mutual. Lastly, Mercy Housing hired Cone for Nonprofit Marketing expertise.
With an in-house staff boasting nearly 50 combined years of experience navigating Hollywood relationships, Cone today launches Cone Entertainment Marketing (CEM). CEM formalizes the agency’s deep experience into a concentrated team and suite of services that include talent negotiation, product integration and entertainment-focused public relations events. The Boston-based agency will also establish a presence in Los Angeles to support the enhanced service offering.
Americans continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products a greater halo than they may deserve. At the same time, most Americans are willing to punish a company for using misleading claims. Of the 71 percent who will stop buying the product if they feel misled by an environmental claim, more than a third (37%) will go so far as to boycott the company’s products entirely, according to the 2011 Cone Green Gap Trend Tracker.
Cone today announces the hire of Vice President Ziba Cranmer, who will join the agency’s Cause Branding discipline. Director of New Media Alexandra Nicholson has also been hired to further expand Cone’s digital expertise.
Our 2010 Corporate Responsibility Report reflects our commitment to be transparent about the highs and lows of our journey and to continuously improve. Overall, we met every goal we set for ourselves in 2008 and achieved even more than we set out to do. Among other efforts, we developed a company-wide social engagement strategy; established an employee volunteer partnership with a local, bilingual school in our community; reduced our year-over-year emissions by 20 percent; and increased the total number of employees working on an alternative work schedule to 25 percent.
Cone today filed a public comment in response to the Federal Trade Commission's proposed revisions to the Guides for the Use of Environmental Marketing Claims ("Green Guides"). Cone called upon the Commission to provide sufficient guidance to help marketers avoid misleading imagery in their environmental marketing and responded to the Commission's questions on recycled content claims. Our full comment appears below.
‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts. Getting a jump on their shopping, half (49%) of Americans say they have already purchased or plan to purchase a holiday gift that supports a cause this year, according to the 2010 Cone Holiday Trend Tracker.
Even as new media adoption explodes – up 48 percent from 2009 – loyal followers can be hard to come by for companies trying to reach consumers online. With the world’s most loved brands a click of the mouse away, new media users still choose to demonstrate affinity (e.g., “like” on Facebook, “follow” on Twitter or subscribe to an RSS feed) for an average of only 4.6 companies online, making this club one of the most exclusive to which a company can hope to gain access. These are among the findings of Cone’s latest research, the 2010 Cone Consumer New Media Study.