Press Release

Crowdfunding, Online Giving Changing Holiday Donations

With the holidays fast approaching, all eyes are on #GivingTuesday, the red kettle and other calls to help those in need. Yet, holiday giving is anything but traditional this year.  Digital has forever shifted the paradigm, changing not just how but when and where donations are made. According to the 2014 Cone Communications Digital Activism Study, in the past 12 months, more Americans gave via digital channels, such as online (27%) or via mobile device (11%), than by regular mail (23%). 

Cone Launches Social Return Assessment

Cone Communications, a public relations and marketing agency, announces the launch of its new social impact tool to help companies assess, communicate and prove their progress against addressing critical social issues. The Cone Social Return Assessment is a proprietary, diagnostic tool that uncovers gaps and opportunities within three elements critical to a company’s successful program: awareness, engagement and impact, and provides a plan to optimize its business and social return.

Cone Responds to Firefighters' Tragedy

In remembrance of Lieutenant Edward J. Walsh and Firefighter Michael R. Kennedy , the 33 to 33 campaign is encouraging all Bostonians to donate $33 to honor and benefit the families of our fallen heroes of Boston’s Ladder 15 and Engine 33. Those who wish to donate to the Walsh Kennedy Memorial Fund, established by the Boston Firefighter’s Union, may do so at 33to33.com.

Saffron Road Food Selects Cone Communications as AOR

After conducting a six month creative account review,  Cone Communications (Cone) was selected as  agency of record by Saffron Road Food , producer of all-natural, halal-certified world cuisine and a leading new brand in the natural frozen entrée category.                                                                     

Companies Capture Consumers' Hearts and Wallets with Holiday Cause Marketing

Black Friday, Small Business Saturday and Cyber Monday may be behind us, but with two weeks left in the holiday season, companies still need to find ways to attract the hearts and wallets of holiday shoppers. As holiday marketing reaches a crescendo, companies are turning to cause marketing to differentiate and prove their commitments to social and environmental issues. 

Cone Releases the 2013 Cone Communications Disaster Relief Trend Tracker

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.

Cone Launches New Influencer Tool

Cone Communications announces the launch of its new influencer identification platform, ConeFluence, powered by SocMetrics. This custom offering gives us a preferred method to find key online influencers on behalf of clients. It also offers full tracking and reporting enabling Cone to pinpoint how influencers are engaging with various brands and better explain social media impressions and resonance.

Who's Driving The Shopping Cart This Father's Day? Dads Making More Household Purchasing Decisions

This Father’s Day, Dad may be more interested in coupons than in a new tie or coffee mug. According to the 2012 Cone Communications Year of the Dad Trend Tracker, 52 percent of fathers indicate they are the primary grocery shoppers in their households. And even if they’re not driving the shopping cart, dads are more involved in household purchases than ever before: more than one-in-three (35%) moms report dads’ influence on grocery store purchases is on the rise.

Cone Earns 11 Awards at New England Bell Ringers

Cone Communications is honored to have its achievements recognized last night at the 2013 New England Publicity Club’s Bell Ringer Awards. The annual awards program recognizes the best work from among New England agencies and corporations. Cone’s work won awards in one of every four categories, including four gold bells – recognizing the top program in that category.