If you want to employ millennials, you need to be prepared for a rapidly changing workforce that requires flexibility and demands new experiences. There a few ways that companies are integrating approaches that recognize these needs.
Today on CauseTalk Radio, Megan and I talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the 2016 Cone Communications Millennial Employee Engagement Study.
Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64 percent) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study. The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent (that’s a business case if we ever heard one).
If you want to attract and retain the best candidates, you better be prepared to offer them a new benefit: Employee Volunteering.
Selecting winners in award competitions is always difficult, but the hardest choice in PR Daily’s 2016 Corporate Social Responsibility awards was naming the winner in the “Agency of the Year” category. After looking over many worthy entries, one agency ultimately stood out: Cone Communications, for its multi-dimensional approach to CSR.
Millennials don't just want to contribute to society on their own time, they also want it to be a part of their work experience, according to new research from Cone Communications.
In Financier Worldwide, Mike Lawrence, Cone's Chief Reputation Officer, discusses how the CRO position should be structured within an organization.
Though there are many, many people who use Twitter for good, Give Local America has identified 100 must-follow influencers that focus on sharing quality online fundraising information with small and local nonprofits. Cone Communications' Whitney Dailey makes the list.
How adults made donations to charity in the past 12 months, according to Cone Communications' 2014 Digital Activism Study.
Consumers don't just like when companies incorporate social good into their business models — they've come to expect it, whether it's through corporate social responsibility (CSR), cause marketing or "good" content. In fact, 90% of Americans say they're more likely to trust and stay loyal to companies that actively try to make a difference.
These new ice cream business owners are committed to providing products with quality flavors and ingredients, as well as serving their communities—the new culinary philosophy that aligns with how US consumers are approaching and choosing their foods: A 2014 survey of 1000 consumers by Cone Communications noted that today’s shoppers are concerned with how their food is produced, where it comes from and sustainability.
“Breast cancer awareness is still an issue that is very dear to people’s hearts,” says Alison DaSilva, EVP at Cone Communications in Boston, and an expert in cause-related campaigns, “but it is drifting away a little more every year. It’s not that people care less about the cause, but that the commercialization is fading, as consumers’ relationships with causes become more complex.” She fills Marketing Daily in on this October’s paler shade of pink.
The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census, 18- to-32-year-olds outnumbered even baby boomers. As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.
Nothing motivates sustainable consumption like food. Shoppers want to know whether something is locally grown, organic, GMO (and so on) before they're interested in whether a car or pair of jeans is produced in the U.S., or made from pesticide-free cotton. Food has an emotional hold.
While explaining a product’s environmental impact to consumers may just be table stakes these days, it doesn’t mean that people believe those claims.
From social media to e-commerce, business has gone through many transitions over the last ten years. We have seen brands adapt to become content publishers, app developers and sustainable operators. The next big change we are starting to see is a shift in the way a brand gives back. Its no longer just about publicity photos with oversized checks, the momentum is behind businesses applying their innovation assets to get their hands dirty solving real problems and often communicating a much more powerful message to their customers in the process.
If you are one of the many retailers that believes being a good corporate citizen will help you sell more products, then we have a little secret to share with you. Despite what the numerous surveys will tell you about consumers rewarding companies for being good corporate citizens, the truth is not nearly as simple or as obvious as they suggest.
Now that we have zillions of bytes of data about just about everything, we can see the power of our choices -- and it's time to stop blaming everyone else and take matters into our own hands. It's time to change our own behaviors, instead of waiting for others to do their part.
Companies of all sizes, from the local restaurant to the regional law firm to the national or international corporation, are recognizing that an active corporate social-responsibility program plays an essential role in ultimate business success.
Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications.