American Heart Association’s (AHA) Start! America event received top honors in the Event PR Category at the PR News Nonprofit PR Awards, which recognize the best of the best in nonprofit communications. The awards were announced during a luncheon at the National Press Club in Washington, D.C. on Tuesday, December 4th.
As corporate philanthropy and cause-related investments accelerate beyond the $12.72 billion mark (Giving USA 2007), executives face increasing pressure to validate their social and business returns. Building upon its 27-year history of providing cutting edge cause-related innovations, Cone LLC, in partnership with True Impact LLC, is launching the Social/Business Return Indicatorsm, a first-of-its-kind service that measures the business and social outcomes of cause initiatives.
Cone LLC today announces the launch of a forward-thinking blog, www.doyoustandforsomething.com, to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives. A natural extension of Cone's pioneering work throughout the last 27 years in the cause and corporate responsibility arenas, the "What Do You Stand For?" blog offers actionable advice and sparks provocative dialogue around the implications of cutting-edge trends and current events.
Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President William Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm’s marketing public relations discipline area.
Carol Cone, Founder and Chairman of Cone, a Boston-based strategy and communications agency, has been named among the top 25 industry leaders in the country by PRWeek. The magazine’s first “PR Power” list was compiled by editors at the publication. Editors analyzed a range of criteria when ranking the most dominant players in the public relations industry – leaders who “wield power in ways that are critical for the profession’s growth and development.” PRWeek’s editorial team noted that Ms. Cone is, “Arguably, the most powerful and visible figure in the world of cause branding.”
On September 13, 2007 Western Union introduced Our World, Our Family, a $50 million, five-year commitment to facilitate global economic opportunity by helping families stay connected, overcome barriers, and realize their dreams.
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in Cone’s 14 years of Cause BrandingSM and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.
Cone, Inc.’s award-winning Cause Branding and Brand Marketing practices continue to grow as the agency partners with new clients United Cerebral Palsy, and Lululemon.
The Publicity Club of New England honored Cone with four Bell Ringer awards at the 38th annual award ceremony on June 11. The Publicity Club commended Cone’s campaigns created for the American Heart Association and Nestle Waters North America, and also presented eight merit awards for Chicco USA, Inc., Yoplait, and Lindt Chocolate.
The 2007 Cone Consumer Environmental Survey released today finds one-third of Americans (32%) report heightened interest in the environment compared to a year ago. In addition, they are overwhelmingly looking to companies to act: 93% of Americans believe companies have a responsibility to help preserve the environment.
Liz Gorman has joined Cone’s staff as Vice President, Corporate Responsibility (CR). Gorman brings with her a wealth of CR reporting and communications experience. She will lead Cone’s team that helps companies plan, research, write, and publish corporate responsibility reports. She will also serve as a senior member of the agency’s CR discipline working with clients.
Jeff Terry brings cause branding, corporate partnership and non-profit expertise to his newly announced position as a Vice President of Cone’s Cause Brandingsm discipline.
Cone is pleased to announce the formal launch of Cone Corporate Responsibility Solutions SM, services tailored to help companies integrate corporate responsibility (CR) and communications strategies to build business value and reputation. The services are structured to provide multiple paths for a company to get involved with CR at a critical time for business.
According to research findings released today by Cone, the nation’s leading Cause Branding consultancy, existing and potential nonprofit donors are looking for a full spectrum of engagement with their nonprofit of choice. When deciding the cause or nonprofit donors want to support, nearly six-out-of-ten respondents indicated that they want opportunities to get involved beyond dollar donations. The research also found that trust in an organization (82%) and measurable community impacts (81%) are key to decision makers when determining which cause to support.