Cone Launches Social/Business Return Indicator sm

As corporate philanthropy and cause-related investments accelerate beyond the $12.72 billion mark (Giving USA 2007), executives face increasing pressure to validate their social and business returns. Building upon its 27-year history of providing cutting edge cause-related innovations, Cone LLC, in partnership with True Impact LLC, is launching the Social/Business Return Indicatorsm, a first-of-its-kind service that measures the business and social outcomes of cause initiatives.

 

Cone Launches Cause Branding sm Blog

Cone LLC today announces the launch of a forward-thinking blog, www.doyoustandforsomething.com, to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives. A natural extension of Cone's pioneering work throughout the last 27 years in the cause and corporate responsibility arenas, the "What Do You Stand For?" blog offers actionable advice and sparks provocative dialogue around the implications of cutting-edge trends and current events.

Cone Names New Managing Director

Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President William Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm’s marketing public relations discipline area.

Carol Cone Named Among Nation's Top 25 Industry Leaders

Carol Cone, Founder and Chairman of Cone, a Boston-based strategy and communications agency, has been named among the top 25 industry leaders in the country by PRWeek. The magazine’s first “PR Power” list was compiled by editors at the publication. Editors analyzed a range of criteria when ranking the most dominant players in the public relations industry – leaders who “wield power in ways that are critical for the profession’s growth and development.” PRWeek’s editorial team noted that Ms. Cone is, “Arguably, the most powerful and visible figure in the world of cause branding.”

Americans Scrutinize Business Practices in Deciding What to Buy

More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in Cone’s 14 years of Cause BrandingSM and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.

Liz Gorman Joins Cone as Vice President, Corporate Responsibility

Liz Gorman has joined Cone’s staff as Vice President, Corporate Responsibility (CR). Gorman brings with her a wealth of CR reporting and communications experience. She will lead Cone’s team that helps companies plan, research, write, and publish corporate responsibility reports. She will also serve as a senior member of the agency’s CR discipline working with clients.

Cone Launches Corporate Responsibility Solutions SM

Cone is pleased to announce the formal launch of Cone Corporate Responsibility Solutions SM, services tailored to help companies integrate corporate responsibility (CR) and communications strategies to build business value and reputation. The services are structured to provide multiple paths for a company to get involved with CR at a critical time for business.

Cone Formally Launches Cause Branding SM for Nonprofits

According to research findings released today by Cone, the nation’s leading Cause Branding consultancy, existing and potential nonprofit donors are looking for a full spectrum of engagement with their nonprofit of choice. When deciding the cause or nonprofit donors want to support, nearly six-out-of-ten respondents indicated that they want opportunities to get involved beyond dollar donations. The research also found that trust in an organization (82%) and measurable community impacts (81%) are key to decision makers when determining which cause to support.