Cone in the News

BSR/Cone 2008 Corporate Responsibility in a New World Survey:

 

Environmental Protection - "Business Leaders See Brighter Future"

November 11, 2008

http://eponline.com/articles/69126/

 

Environmental Leader - "Corporate Responsibility Budgets Decreasing"

November 10, 2008

http://www.environmentalleader.com/2008/11/10/corporate-responsibility-budgets-decreasing/

 

 

Past. Present. Future. The 25th Anniversary of Cause Marketing:

 

Wall Street Journal - "Time Off for Good Behavior"

December 2, 2008

http://online.wsj.com/article_email/SB122764965722957617-lMyQjAxMDI4MjA3MjYwNDI5Wj.html

 

PR News - "Consumers Set Bar High for CSR"

October 20, 2008

http://prnewsonline.com/news/12154.html

 

Philanthropy Journal - "Cause-related marketing seen as effective"

October 20, 2008

http://www.philanthropyjournal.org/news/cause-related-marketing-seen-effective

 

MSNBC.com - "Cause Marketing Matters to Consumers"

October 17, 2008

http://www.msnbc.msn.com/id/27239900/

 

 

Business in Social Media Study:

 

Advertising Age - "Why News Feed Is Growing While RSS Has Stalled: Peers"

November 3, 2008

http://adage.com/article?article_id=132151&search_phrase=steve%20rubel

 

 

General Coverage:

 

PRWeek - "Social media finds way into various beats"

October 13, 2008

http://www.prweekus.com/pages/Login.aspx?retUrl=/Social-media-finds-way-into-various-beats/article/119169/&PageTypeId=28&ArticleId=119169&accessLevel=2

Nearly 9 Out of 10 Business Leaders Believe U.S. President-Elect Obama will Help Advance CR Agenda

Against the backdrop of economic turmoil and an historic U.S. presidential election, business leaders from around the world—including the CEOs of IKEA and Levi Strauss & Co.—developed a roadmap for reinvigorating the global economy by advancing sustainable business practices during the Business for Social Responsibility (BSR) Conference.

Cone in the News

Past. Present. Future. The 25th Anniversary of Cause Marketing Coverage:

 

Advertising Age - "Why It's No Time to Neglect Cause Efforts"

October 13, 2008

http://adage.com/article?article_id=131667

 

The Chronicle of Philanthropy - "Consumers Expect Companies to Keep Giving in Hard Times"

October 7, 2008

http://philanthropy.com/news/prospecting/index.php?id=5907

 

Marketing Daily - "Cause-Related Marketing Generates Double Digit Sales Gains"

October 6, 2008

http://www.mediapost.com/publications/?fa=Articles.san&s=92095&Nid=48052&p=433713

 

Brandweek - "Cause Marketing Increases Sales"

October 1, 2008

http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3idef1c836d19a8137a05670ce9c87c0f0

 

 

Business in Social Media Coverage:

 

PR News - "Consumers Want to Socialize with Companies"

October 13, 2008

http://www.prnewsonline.com/news/12135.html

 

Investor's Business Daily - "Firms urged to try 'social media'"

September 26, 2008

http://www.investors.com/editorial/IBDArticles.asp?artsec=15&issue=20080926

 

Boston Globe - "Study: Most Americans want to see companies on social sites"

September 25, 2008

http://www.boston.com/business/ticker/2008/09/study_most_amer.html?s_campaign=8299

 

 

General Coverage:

 

CNNMoney.com - "How to lure Gen Y workers? Do good"

August 14, 2008

http://money.cnn.com/2008/08/14/news/companies/recruiting_the_new_generation/index.htm

 

The New York Times - "Cooling off on Dubious Eco-Friendly Claims"

July 18, 2008

http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&scp=1&sq=eric%20pfanner,%20cooling%20off&st=cse&oref=slogin

 

PRWeek - "Playing for keeps: Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference"

July 14, 2008

http://www.prweekus.com/Playing-for-keeps/article/112225/

Cone in the News

General Coverage:

 

New York Times - "Alpo Looks for the Greatest Meat Maniac" Stuart Elliott, July 7, 2008

http://www.nytimes.com/2008/07/07/business/media/07adnewsletter1.html?8ad&emc=seiaa1

 

International Herald Tribune -- "'Green' Marketing Loses Buzz and Credibility"

July 6, 2008

http://www.iht.com/articles/2008/07/06/business/rbogad.php?page=1

 

Wall Street Journal -- "The Latest Office Perk: Getting Paid to Volunteer"
April 29, 2008
http://online.wsj.com/article/SB120940853880850351.html

 

PR News -- "Communicating Green Activity Responsibly"
May 12, 2008

http://www.prnewsonline.com/news/11735.html

 

Green Gap Survey Coverage:

 

USA Today – “Marketing Efforts May End Up in Green Blur”
April 22, 2008
http://www.usatoday.com/money/advertising/2008-04-21-green-ads_N.htm

 

PR News – “Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies”
April 28, 2008
http://www.prnewsonline.com/news/11698.html

 

Ad Age – “Seeing Green? Maybe It’s Time to Go Blue”
May 5, 2008
http://adage.com/cmostrategy/article?article_id=126770&search_phrase=adam+werbach

 

Investor’s Business Daily – “The Art of Making A Big Mac Go Green”
May 9, 2008
http://www.investors.com/editorial/IBDArticles.asp?artsec=24&issue=20080509

 

Ad Week – “Deflating a Myth – Consumers aren’t as devoted to the planet as you wish they were”
May 12, 2008
http://www.adweek.com/aw/content_display/esearch/e3i5e732e045deaaba37d7678ed914934a6?pn=1


BusinessWeek – Green Biz Blog: “New Study Americans Misunderstand Eco-Marketing”
April 15, 2008 http://www.businessweek.com/investing/greenbiz/archives/2008/04/new_study_ameri.html

 

CNBC.com – “Companies Green Claims Often Misleading: Experts”
April 22, 2008
http://www.cnbc.com/id/24256583/site/14081545

Cone CFO Marie O'Neill Wins 3rd Annual Omnicom Financial Leadership Award

Cone LLC Chief Financial Officer Marie O’Neill was awarded last week the Omnicom Financial Leadership Award for excellence in financial management. The presentation was part of the 2008 Omnicom Group Americas Financial Leadership Conference held at the Boston Park Plaza Hotel. O’Neill was among 11 awardees from across all Omnicom networks.

Cone and the American Heart Association Win Prestigious Marketing Awards

The American Heart Association (AHA) continues to lead the national nonprofit world with innovative marketing programs, thanks in part to its partnership with Cone LLC. Cone today announces the receipt of three prestigious marketing awards for its work with the AHA. On June 5, the Public Relations Society of America awarded Cone and the AHA two Silver Anvil awards for excellence in integrated communications and public service for the development of the AHA’s Start!, a cause branding initiative aimed at getting Baby Boomers to incorporate more walking into their daily lifestyles. Three days earlier, on June 2, the Publicity Club of New England bestowed its best-of-the-best Super Bell award honoring Cone and the AHA for the Power To End Stroke movement, developed to address the high incidence of stroke among African Americans.

Carol Cone Among 100 Most Influential People in Business Ethics

Carol Cone, Founder and Chairman of Cone LLC, a Boston-based strategy and communications agency, has been named among the world’s 100 most influential people in business ethics by Ethisphere Magazine. Ethisphere is a global print publication dedicated to illuminating the important correlation between ethics and profit. Ms. Cone was cited for her thought leadership and her ability to raise awareness of the relationship between ‘doing good and doing well’. Cone “advises clients on how to manage social issues for strategic sustainable advantage which the company calls Cause Branding.”