Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. Below, we reveal our top 10 cause marketing and CR trends of 2011.

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

In 1929, the dean of Harvard Business School, Wallace B. Donham, said in a speech: “Business started long centuries before the dawn of history, but business as we now know it is new—new in its broadening scope, new in its social significance.

Gifts that give back this holiday season

More and more companies are launching holiday shopping initiatives that not only increase their charitable giving but engage consumers in these efforts, according to communications firm Cone Inc.'s 2010 Holiday Trend Tracker survey.

Cone Presents in Korea: How to Engage Employees to Drive CSR Impact

Craig Bida, Cone's executive vice president of cause branding, presented at Giving Korea 2011, the 11th International Symposium on Giving Culture – ‘A Creative Rediscovery of CSR,’ hosted by The Beautiful Fund. He shared a presentation on engaging employees to build brands, strengthen companies and drive social impact. His host, Fleishman-Hillard Korea, shares more about his presentation here.

CSR Roundtable Sponsored by Cone

Some of the country's top Corporate Responsibility professionals gathered recently to discuss issues facing them in the world of CR. Leaders from Cone Communications, McDonalds, P&G, Nestle Waters, Microsoft among others explored how to turn business commitments into brand opportunities.

 

Check out SVP Jonathan Yohannan's synopsis video below and the full coverage of the event by PR Week.

 

PR Week CSR Roundtable (PDF, 8mb)

 

Cone/Echo Global CR Research

Glad Cuts the Hyperbole for Its New Green Trash Bag

How much are marketers of green products scaling back ambitious efforts to sell eco-friendlier brands as life-changers and planet-savers? Well, a line of recycled paper products, introduced by Marcal in 2009, bears the name Small Steps rather than something grander like Giant Leaps.

Red Goes White, But What About Green?

It may still be October, but one brand is already dreaming of a white Christmas. For the first time, Coca-Cola is turning its iconic red cans white, all in the name of a holiday cause promotion dubbed “Arctic Home” benefiting the World Wildlife Fund (WWF).

Americans to corporate America: Go local with your charity

When it comes to corporate efforts to give back, Americans want their companies to go local. Indeed, in response to a recent cause marketing survey from Cone Communications, nearly half of Americans respondents (47%) say they want companies to focus their philanthropic efforts -- including money and time -- on national rather than global issues.

Global Consumers Voice Demand for Greater Corporate Responsibility: Study

Thousands of consumers from some of the largest countries around the world are demanding a higher level of responsibility from companies in dealing with societal issues and consumers are using their own spending and loyalty to push these issues, according to a new report.

Cone CR Study: 93 Percent of Consumers Will Boycott for Corporate ‘Irresponsibility’

This week, Cone released the 2011 Cone/Echo Global CR Opportunity Study with findings showing that consumers are just as likely as ever to hold companies accountable for corporate social responsibility.

ITT Watermark Wins Stevie Award

ITT’s Watermark program has been pre-announced as a Stevie Winner in the 2011 International Business Awards. The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and working people worldwide. Nominated for their efforts in delivering clean water solutions through ITT Watermark, a company representative will receive one Stevie Trophy in the Corporate Social Responsibility Program of the Year in Asia, Australia and New Zealand category.