PR News: With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

While it’s no surprise that Nielsen’s latest Social Media Report finds Facebook the most-visited social media site in the U.S. (with 152.2 million PC visitors year-to-date), another social platform now used by many communicators is challenging Facebook for digital superiority: Pinterest. Nielsen reports that the social site boasts the largest year-over-year increase in audience—1,698%

USA Today: 'Conscientious consumption' survives recession

Tyler Merrick thought his timing couldn'thave been worse. He launched Project 7 -- a company aimed at devoting some of its profits to charity -- in the fall of 2008, just as the world financial system was unraveling.

Cone Releases 2012 Cone Communications Holiday Trend Tracker

Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to the 2012 Cone Communications Holiday Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). A substantial 41 percent are still undecided if they’ll participate in holiday cause marketing – signaling a significant opportunity for companies to appeal to the hearts and wallets of consumers.

3BL Media: Health Headlines

Ninety-two percent of Americans believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Those figures are among the results of the 2012 Cone Communications Breast Cancer Trend Tracker. Another finding is that only 52 percent of consumers believe their individual breast cancer-related purchases make a difference.

Sustainable Brands: Survey Shows Americans Want to See CSR Results

When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements, according to the results of a new survey by Cone Communications. The Corporate Social Return Trend Tracker survey found 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments.

Cone Releases the 2012 Corporate Social Return Trend Tracker

When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.

Cone Communications Offers New Approach to Corporate Social Responsibility

Cone Communications, a public relations and marketing agency recognized as a pioneer in cause marketing and corporate social responsibility (CSR), is reporting a shift in stakeholder expectations that will set a new standard for CSR activities as companies must prove progress against well-defined purpose. The agency’s new approach to CSR is called Corporate Social ReturnSM and centers on measurable business, brand and societal impacts that yield benefits for vested stakeholders.

Marketing Daily: Blinded By Pink, Consumers Are Cause Skeptics

When it comes to pink ribbons and cancer awareness, it looks like consumers are increasingly suspicious: A brand-new study from Cone Communications reports that an astounding 77% of people believe companies’ interest in cause-related efforts is “solely for corporate gain.” And only 26% think that support has done any good.

Cone Releases the 2012 Breast Cancer Trend Tracker

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.

Bulldog Reporter: Consumers Throw Down the Gauntlet By Demanding Greater Corporate Responsibility

Ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues, and consumers report they are already using their own spending and loyalty to press these demands. This global consumer movement surfaces in the 2011 Cone/Echo Global CR Opportunity Study, a 10-country survey released this week by Cone Communications and Echo Research.

New York Times: Yum Brands Puts Focus on Hunger Relief

Nature Valley and AOR Cone Communications kicked off the company's annual Preserve the Parks program this year by launching “Trail View,” a digital platform that gives consumers panoramic views of more than 300 miles of trails in the Grand Canyon, Yellowstone, and Great Smoky Mountains national parks. It's housed on NatureValleyTrailView.com.

PRWeek: Snuggle, Cone donate stuffed animals in cause campaign

Sun Products fabric softener brand Snuggle has launched “Snugs Across America,” its largest cause campaign in years. The idea for the initiative came from a survey the brand conducted earlier this year that revealed 85% of Americans show people they care with hugs and smiles. Snuggle is giving stuffed animals to charity in exchange for consumers showing affection on the company's Facebook page.