While it’s no surprise that Nielsen’s latest Social Media Report finds Facebook the most-visited social media site in the U.S. (with 152.2 million PC visitors year-to-date), another social platform now used by many communicators is challenging Facebook for digital superiority: Pinterest. Nielsen reports that the social site boasts the largest year-over-year increase in audience—1,698%
Tyler Merrick thought his timing couldn'thave been worse. He launched Project 7 -- a company aimed at devoting some of its profits to charity -- in the fall of 2008, just as the world financial system was unraveling.
Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to the 2012 Cone Communications Holiday Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). A substantial 41 percent are still undecided if they’ll participate in holiday cause marketing – signaling a significant opportunity for companies to appeal to the hearts and wallets of consumers.
Ninety-two percent of Americans believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Those figures are among the results of the 2012 Cone Communications Breast Cancer Trend Tracker. Another finding is that only 52 percent of consumers believe their individual breast cancer-related purchases make a difference.
When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements, according to the results of a new survey by Cone Communications. The Corporate Social Return Trend Tracker survey found 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments.
Alison DaSilva, EVP at Cone Communications, speaks with PRWeek corporate reporter Brittaney Kiefer about changes to the firm's CSR group.
Cone Communications was named 2012 Midsize PR Firm of the Year by PR News at the PR News Platinum PR Awards. The award recognizes Cone as the outstanding midsize PR agency in the country. At the same luncheon, Cone also won Product Launch of the Year for the agency’s work with Jockey International on its “staycool” campaign.
Cone Communications has restructured its cause marketing and corporate responsibility offerings into one CSR group that will focus on return on investment.
When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.
Cone Communications, a public relations and marketing agency recognized as a pioneer in cause marketing and corporate social responsibility (CSR), is reporting a shift in stakeholder expectations that will set a new standard for CSR activities as companies must prove progress against well-defined purpose. The agency’s new approach to CSR is called Corporate Social ReturnSM and centers on measurable business, brand and societal impacts that yield benefits for vested stakeholders.
When it comes to pink ribbons and cancer awareness, it looks like consumers are increasingly suspicious: A brand-new study from Cone Communications reports that an astounding 77% of people believe companies’ interest in cause-related efforts is “solely for corporate gain.” And only 26% think that support has done any good.
Cone Communications was named one of the Top Places to Work in PR by PR News. PR News will salute Cone and the other winners at an awards luncheon on November 29 at The National Press Club in D.C.
Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.
Ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues, and consumers report they are already using their own spending and loyalty to press these demands. This global consumer movement surfaces in the 2011 Cone/Echo Global CR Opportunity Study, a 10-country survey released this week by Cone Communications and Echo Research.
Cone Communications is proud to announce the opening of its New York City office, located at 220 East 42nd Street in Manhattan.
Green Mountain Coffee has been helping consumers wake up for more than three decades, but a new advertising campaign is meant to be an eye-opener of a different sort.
Nature Valley and AOR Cone Communications kicked off the company's annual Preserve the Parks program this year by launching “Trail View,” a digital platform that gives consumers panoramic views of more than 300 miles of trails in the Grand Canyon, Yellowstone, and Great Smoky Mountains national parks. It's housed on NatureValleyTrailView.com.
Morning ritual: I'm an early riser, so I walk our beloved boxer Kendall around 5:15am. Then I exercise as many days as my travel schedule allows and I'm in the office by 7am-7:30am.
Sun Products fabric softener brand Snuggle has launched “Snugs Across America,” its largest cause campaign in years. The idea for the initiative came from a survey the brand conducted earlier this year that revealed 85% of Americans show people they care with hugs and smiles. Snuggle is giving stuffed animals to charity in exchange for consumers showing affection on the company's Facebook page.
"Take Your Dog to Work Day" was first celebrated in 1999 by Pet Sitters International. This day celebrates the humane-canine relationship and encourages adoption of pets. How are you celebrating this day? Send us your photos or videos here.