Black Friday, Small Business Saturday and Cyber Monday may be behind us, but with two weeks left in the holiday season, companies still need to find ways to attract the hearts and wallets of holiday shoppers. As holiday marketing reaches a crescendo, companies are turning to cause marketing to differentiate and prove their commitments to social and environmental issues.
Cone Communications is proud to announce that its client, Time Warner Cable, was inducted into the PR News Hall of Fame for the Time Warner Cable (TWC) Connect a Million Minds (CAMM) initiative.
American demand for cause is stronger than ever, according to 20 years of benchmarking data released today by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable, according to the 2013 Cone Communications Social Impact Study:
Article originally posted on PR Week
Although the number of socially conscious US consumers has jumped 170% since 1993, doubts about corporate impact persist, according to data from Cone Communications' Social Impact Study.
American demand for cause is stronger than ever, especially among multicultural consumers. According to the 2013 Cone Communications Social Impact Study, Hispanics represent one of the most actively-engaged population segments to-date and exhibit stronger inclinations to purchase cause-related products as well as participate in corporate social responsibility (CSR) efforts:
Cone Communications was named the first ever Cause/CSR Winner at the PR Agency Elite Awards in New York City. PR News selected Cone from amongst 7 other finalists for its efforts in corporate social responsibility (CSR).
Public relations and marketing agency Cone Communications today announced that Bill Fleishman, president of the agency, has also assumed the role of chief executive officer, succeeding Jens Bang, who will now serve as chairman.
As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.
Today, Cone Communications announces the launch of its new influencer identification platform, ConeFluence, powered by SocMetrics.
Cone Communications announces the launch of its new influencer identification platform, ConeFluence, powered by SocMetrics. This custom offering gives us a preferred method to find key online influencers on behalf of clients. It also offers full tracking and reporting enabling Cone to pinpoint how influencers are engaging with various brands and better explain social media impressions and resonance.
Cone Communications (Cone)’s NY office was recently awarded work by Josh Cellars, wines produced by Northern California vintner, Joseph Carr, to increase awareness and engagement for its Hero platform.
Cone is pleased to announce Rebecca Dickson, a veteran of the industry with close to 20-years of experience, as vice president with the agency’s Brand Communications team. Dickson has most recently been a senior leader in MSL Group’s consumer and global CSR practices, preceded by ten years at DeVries.
This Father’s Day, Dad may be more interested in coupons than in a new tie or coffee mug. According to the 2012 Cone Communications Year of the Dad Trend Tracker, 52 percent of fathers indicate they are the primary grocery shoppers in their households. And even if they’re not driving the shopping cart, dads are more involved in household purchases than ever before: more than one-in-three (35%) moms report dads’ influence on grocery store purchases is on the rise.
Cone Communications is honored to have its achievements recognized last night at the 2013 New England Publicity Club’s Bell Ringer Awards. The annual awards program recognizes the best work from among New England agencies and corporations. Cone’s work won awards in one of every four categories, including four gold bells – recognizing the top program in that category.
Cone Communications has unveiled a tool to measure how brands are using social media in their CSR efforts.
The agency launched the product, called CSR SocialScore, on Monday. It provides a snapshot of a company's CSR communications on social and digital platforms, along with insight on how a brand can better engage stakeholders about corporate responsibility using a point-based system.
Boston-based public relations and marketing agency, Cone Communications, is launching a social media and Corporate Social Responsibility product, CSR SocialScoreSM, which serves as a real time snapshot of how a brand uses social media to inform and engage stakeholders.
Nine out of 10 consumers say they would boycott companies that are being irresponsible, according to an international "corporate social responsibility" report being released Wednesday.
As revealed in the 2013 Cone Communications/Echo Global CSR Study, companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation – nine-in-10 global citizens say they would boycott if they learned of irresponsible behavior.
Blending social media can help you spread your communications far and wide, but the messages might get lost (or misunderstood) without a consistent brand message, both in the written content as well as the optics. CONSISTENCY IS CRUCIAL. Alex Nicholson, VP of new and social media at Cone Communications, recommends three tips for PR pros who are eager to cross-pollinate their messages via myriad social channels. Read the full article here.
Boston-based public relations and marketing agency Cone Communications has launched a social media and online community management training platform, C4M (Cone Communications Certified Community Managers), focused on developing core digital competencies for all account staff.