Companies Capture Consumers' Hearts and Wallets with Holiday Cause Marketing

Black Friday, Small Business Saturday and Cyber Monday may be behind us, but with two weeks left in the holiday season, companies still need to find ways to attract the hearts and wallets of holiday shoppers. As holiday marketing reaches a crescendo, companies are turning to cause marketing to differentiate and prove their commitments to social and environmental issues. 

Cone Releases the 2013 Cone Communications Social Impact Study

American demand for cause is stronger than ever, according to 20 years of benchmarking data released today by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable, according to the 2013 Cone Communications Social Impact Study:

Hispanics Standout in Recently Released 2013 Cone Communications Social Impact Study

American demand for cause is stronger than ever, especially among multicultural consumers. According to the 2013 Cone Communications Social Impact Study, Hispanics represent one of the most actively-engaged population segments to-date and exhibit stronger inclinations to purchase cause-related products as well as participate in corporate social responsibility (CSR) efforts:

Cone Releases the 2013 Cone Communications Disaster Relief Trend Tracker

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.

Cone Launches New Influencer Tool

Cone Communications announces the launch of its new influencer identification platform, ConeFluence, powered by SocMetrics. This custom offering gives us a preferred method to find key online influencers on behalf of clients. It also offers full tracking and reporting enabling Cone to pinpoint how influencers are engaging with various brands and better explain social media impressions and resonance.

Who's Driving The Shopping Cart This Father's Day? Dads Making More Household Purchasing Decisions

This Father’s Day, Dad may be more interested in coupons than in a new tie or coffee mug. According to the 2012 Cone Communications Year of the Dad Trend Tracker, 52 percent of fathers indicate they are the primary grocery shoppers in their households. And even if they’re not driving the shopping cart, dads are more involved in household purchases than ever before: more than one-in-three (35%) moms report dads’ influence on grocery store purchases is on the rise.

Cone Earns 11 Awards at New England Bell Ringers

Cone Communications is honored to have its achievements recognized last night at the 2013 New England Publicity Club’s Bell Ringer Awards. The annual awards program recognizes the best work from among New England agencies and corporations. Cone’s work won awards in one of every four categories, including four gold bells – recognizing the top program in that category. 

PRWeek: Cone launches product to measure CSR, social media

Cone Communications has unveiled a tool to measure how brands are using social media in their CSR efforts.

The agency launched the product, called CSR SocialScore, on Monday. It provides a snapshot of a company's CSR communications on social and digital platforms, along with insight on how a brand can better engage stakeholders about corporate responsibility using a point-based system.

Cone Releases the 2013 Cone Communications/Echo Global CSR Study

As revealed in the 2013 Cone Communications/Echo Global CSR Study, companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation – nine-in-10 global citizens say they would boycott if they learned of irresponsible behavior.

PR News: Content & Consistency Critical to Melding Social Channels

Blending social media can help you spread your communications far and wide, but the messages might get lost (or misunderstood) without a consistent brand message, both in the written content as well as the optics.  CONSISTENCY IS CRUCIAL.  Alex Nicholson, VP of new and social media at Cone Communications, recommends three tips for PR pros who are eager to cross-pollinate their messages via myriad social channels. Read the full article here.