Crowdfunding, Online Giving Changing Holiday Donations

With the holidays fast approaching, all eyes are on #GivingTuesday, the red kettle and other calls to help those in need. Yet, holiday giving is anything but traditional this year.  Digital has forever shifted the paradigm, changing not just how but when and where donations are made. According to the 2014 Cone Communications Digital Activism Study, in the past 12 months, more Americans gave via digital channels, such as online (27%) or via mobile device (11%), than by regular mail (23%). 

Six-in-10 Americans Believe Social Media is an Effective Form of Activism

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support. 

Forbes.com: Female Entrepreneurs Are Redefining The Business of Ice Cream

These new ice cream business owners are committed to providing products with quality flavors and ingredients, as well as serving their communities—the new culinary philosophy that aligns with how US consumers are approaching and choosing their foods: A 2014 survey of 1000 consumers by Cone Communications noted that today’s shoppers are concerned with how their food is produced, where it comes from and sustainability.

Marketing Daily: Pink Paler But Not Passe: Breast Cancer Takes Its Lumps

“Breast cancer awareness is still an issue that is very dear to people’s hearts,” says Alison DaSilva, EVP at Cone Communications in Boston, and an expert in cause-related campaigns, “but it is drifting away a little more every year. It’s not that people care less about the cause, but that the commercialization is fading, as consumers’ relationships with causes become more complex.” She fills Marketing Daily in on this October’s paler shade of pink.

Entrepreneur.com: Marketing to Millennials? Make It Personal and Customized.

The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census, 18- to-32-year-olds outnumbered even baby boomers. As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.

Cone Launches Social Return Assessment

Cone Communications, a public relations and marketing agency, announces the launch of its new social impact tool to help companies assess, communicate and prove their progress against addressing critical social issues. The Cone Social Return Assessment is a proprietary, diagnostic tool that uncovers gaps and opportunities within three elements critical to a company’s successful program: awareness, engagement and impact, and provides a plan to optimize its business and social return.

Fast Co.Exist: 3 Out Of 4 Food Shoppers Care About Sustainability In Their Supermarket Decisions

Nothing motivates sustainable consumption like food. Shoppers want to know whether something is locally grown, organic, GMO (and so on) before they're interested in whether a car or pair of jeans is produced in the U.S., or made from pesticide-free cotton. Food has an emotional hold.

Cone Releases 2014 Recycling in the Home Survey, in Partnership with Johnson & Johnson

Nearly three-quarters (72%) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen. According to the 2014 Cone Communications Recycling in the Home Survey, in partnership with the Johnson & Johnson Family of Consumer Companies as part of its Care To Recycle program, there are several key barriers to expanding recycling in the home, including the lack of room-specific recycling bins and clear product labeling.

Cone Responds to Firefighters' Tragedy

In remembrance of Lieutenant Edward J. Walsh and Firefighter Michael R. Kennedy , the 33 to 33 campaign is encouraging all Bostonians to donate $33 to honor and benefit the families of our fallen heroes of Boston’s Ladder 15 and Engine 33. Those who wish to donate to the Walsh Kennedy Memorial Fund, established by the Boston Firefighter’s Union, may do so at 33to33.com.

Huffington Post: Is Innovation the New Donation?

From social media to e-commerce, business has gone through many transitions over the last ten years. We have seen brands adapt to become content publishers, app developers and sustainable operators. The next big change we are starting to see is a shift in the way a brand gives back. Its no longer just about publicity photos with oversized checks, the momentum is behind businesses applying their innovation assets to get their hands dirty solving real problems and often communicating a much more powerful message to their customers in the process.

Saffron Road Food Selects Cone Communications as AOR

After conducting a six month creative account review,  Cone Communications (Cone) was selected as  agency of record by Saffron Road Food , producer of all-natural, halal-certified world cuisine and a leading new brand in the natural frozen entrée category.                                                                     

FastCoExist: To Sell Products That Help The World, Convince Consumers That They're Helping Themselves

If you are one of the many retailers that believes being a good corporate citizen will help you sell more products, then we have a little secret to share with you. Despite what the numerous surveys will tell you about consumers rewarding companies for being good corporate citizens, the truth is not nearly as simple or as obvious as they suggest.

Huffington Post: 2014: It's Time for Us to Use All That Data

Now that we have zillions of bytes of data about just about everything, we can see the power of our choices -- and it's time to stop blaming everyone else and take matters into our own hands. It's time to change our own behaviors, instead of waiting for others to do their part.

Denver Post: Corporate-citizenship enhances triple bottom line

Companies of all sizes, from the local restaurant to the regional law firm to the national or international corporation, are recognizing that an active corporate social-responsibility program plays an essential role in ultimate business success.