In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday.
Petrie brings more than 20 years of experience leading global consumer and consumer technology campaigns to Cone’s award-winning consumer brand marketing practice.
From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study.
Starr is a global CSR expert with over a decade of experience in developing and activating programs for a variety of Fortune 500 companies and leading nonprofits.
Although 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent of Americans say they have read a corporate social responsibility (CSR) report in the past 12 months, according to the newly released 2015 Cone Communications/Ebiquity Global CSR Study.
Cheryl will lead the agency’s new business and agency partnership efforts, drawing on her nearly 25 years of experience in brand and marketing communications, including past roles with the United States Olympic Committee (USOC) and Octagon.
With nearly 20 years of experience, Manley will lead the agency’s award-winning strategy and communications practice that has developed, counseled and implemented impactful programs for leading brands.
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study.
Cone Communications (Cone) announced today that it will partner with Alcoa Foundation, one of the largest corporate foundations in the United States, to support Alcoa Foundation’s sponsorship of the first SkillsUSA manufacturing team competing at this summer’s 43rd WorldSkills Competition.
Though there are many, many people who use Twitter for good, Give Local America has identified 100 must-follow influencers that focus on sharing quality online fundraising information with small and local nonprofits. Cone Communications' Whitney Dailey makes the list.
How adults made donations to charity in the past 12 months, according to Cone Communications' 2014 Digital Activism Study.
Consumers don't just like when companies incorporate social good into their business models — they've come to expect it, whether it's through corporate social responsibility (CSR), cause marketing or "good" content. In fact, 90% of Americans say they're more likely to trust and stay loyal to companies that actively try to make a difference.