Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend Tracker. Although family satisfaction reigns supreme (97%), shoppers consider health and nutrition (93%) and sustainability (77%) important factors when deciding what to buy.read more
From social media to e-commerce, business has gone through many transitions over the last ten years. We have seen brands adapt to become content publishers, app developers and sustainable operators. The next big change we are starting to see is a shift in the way a brand gives back. Its no longer just about publicity photos with oversized checks, the momentum is behind businesses applying their innovation assets to get their hands dirty solving real problems and often communicating a much more powerful message to their customers in the process.read more
If you are one of the many retailers that believes being a good corporate citizen will help you sell more products, then we have a little secret to share with you. Despite what the numerous surveys will tell you about consumers rewarding companies for being good corporate citizens, the truth is not nearly as simple or as obvious as they suggest.read more
Now that we have zillions of bytes of data about just about everything, we can see the power of our choices -- and it's time to stop blaming everyone else and take matters into our own hands. It's time to change our own behaviors, instead of waiting for others to do their part.read more
Companies of all sizes, from the local restaurant to the regional law firm to the national or international corporation, are recognizing that an active corporate social-responsibility program plays an essential role in ultimate business success.
Cone Communications is launching a new CSR product, Materiality360(SM), which will serve as a one-stop solution for companies looking to identify and analyze their top material issues. The product was designed to meet the requirements of the newly released G4 guidelines of the Global Reporting Initiative.read more
Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications.read more