Black Friday, Small Business Saturday and Cyber Monday may be behind us, but with two weeks left in the holiday season, companies still need to find ways to attract the hearts and wallets of holiday shoppers. As holiday marketing reaches a crescendo, companies are turning to cause marketing to differentiate and prove their commitments to social and environmental issues.read more
Cone Communications is proud to announce that its client, Time Warner Cable, was inducted today into the PR News Hall of Fame for the Time Warner Cable (TWC) Connect a Million Minds (CAMM) initiative.read more
Although the number of socially conscious US consumers has jumped 170% since 1993, doubts about corporate impact persist, according to data from Cone Communications' Social Impact Study.read more
American demand for cause is stronger than ever, according to 20 years of benchmarking data released today by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable, according to the 2013 Cone Communications Social Impact Study.read more
American demand for cause is stronger than ever, especially among multicultural consumers. According to the 2013 Cone Communications Social Impact Study, Hispanics represent one of the most actively-engaged population segments to-date and exhibit stronger inclinations to purchase cause-related products as well as participate in corporate social responsibility (CSR) efforts.read more
Cone Communications was named the first ever Cause/CSR Winner by PR News at their PR Agency Elite Awards.read more
As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.read more
Cone Communications announces the launch of its new influencer identification platform, ConeFluence, powered by SocMetrics. This custom offering gives us a preferred method to find key online influencers on behalf of clients. It also offers full tracking and reporting enabling Cone to pinpoint how influencers are engaging with various brands and better explain social media impressions and resonance.