This week, Cone, a Porter Novelli company, was honored with inclusion in the Top 20 Campaigns of the Past 20 Years by PRWeek as part of its 20th Anniversary Issue. The issue, hitting newsstands on October 2, highlights PRWeek’s 20 years of production, as well as the campaigns that have made an impact in the world of public relations over the past two decades. Cone’s work on Go Red For Women with the American Heart Association (AHA) and Feeding Children Better with ConAgra was selected. Readers are encouraged to vote to select the top PR campaign, and can do so on PRWeek’s website up until noon ET today.
The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The research finds that although many Americans feel unempowered to address climate change, they are hopeful companies will take the lead.
The 2015 Cone Communications Millennial CSR Study reports that 82% of young millennials (aged 18-24) and 75% of mature millennials (aged 25-34) consider CSR when deciding where to work, and 62% of millennials overall are willing to take a pay cut to work for a responsible company. Beyond the millennial age group, the Cone Communications study also noted that 87% of people in the U.S. expect companies to operate responsibly to address social and environmental issues. Clearly, CSR is a hidden gem in enticing and keeping top talent.
Since the 2016 election cycle, however, it’s becoming more and more common for companies to unmistakably and unapologetically take a stand. Research statistics reflect that shift. Cause sponsorship is predicted to reach $2.14B this year and Cone Communications reported in a Corporate Social Responsibility study that 78 percent of respondents stated that they want companies to address important social justice issues and that four out of five consumers will consider switching products if they believe a brand supports a specific cause.
A 2017 study by Cone Communications revealed that nearly 8 in 10 consumers want businesses to "address important social justice issues."And "63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation."
Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.
Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the 4th Annual Cause Marketing Summit on April 12. The one-day event is designed for socially responsible businesspersons and nonprofit professionals aiming to develop compelling communications campaigns and increase employee engagement and retention.
Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee. This demographic has unique values, priorities, and work outlooks as compared to Millennials. The question at hand--how do organizations effectively recruit this new modern-minded worker, estimated to represent 75% of the workforce by 2030?
West Elm evidently has its ear to the wall regarding shopper soft spots. Seven in 10 consumers believe businesses are obligated to help improve issues that may not be relevant to their everyday operations, according to research by Cone Communications. More than three-quarters of Americans will shop with a brand based on its actions.