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Nonprofit Strategy & Marketing

Nonprofits today are facing greater challenges than ever. With increasing numbers of organizations operating in crowded issue spaces and competing for shrinking funding, nonprofits must find ways to differentiate. Organizations that lack a clear, focused strategy can find themselves at a disadvantage—unable to cut through the clutter and gain critical support of key stakeholders.
                           
That’s where Cone Communications comes in. For nearly three decades, Cone has partnered with nonprofits of all shapes and sizes to help them increase their societal impact. We understand the unique constraints that nonprofits face and how to overcome barriers—both internal and external—to make your organization more successful.  As your partner, we work to help you define, hone and execute strategic plans and award-winning campaigns that engage consumers, attract and retain corporate partners and drive your social impact objectives. Whether working to create a strong brand identity, leverage your communication resources effectively against your strategic goals, or develop robust partnership and sponsorship strategies, we seek to increase the relevance of your organization and align your mission-based services with the interests of your stakeholders.

What sets us apart

  • A passion for driving the mission of nonprofits. Our team of talented professionals and specialists has deep experience in the nonprofit space and a deep personal commitment to driving positive impact. Many have worked personally as employees at nonprofts and served extensively as nonprofit board members and volunteers. 
  • A deep understanding of the challenges nonprofits face in today’s increasingly complex and competitive world. Our work with numerous nonprofits across a wide range of issue areas, together with our extensive corporate experience allows us to have our finger on the pulse of what’s required to be successful—both today and in the future.
  • A track record of delivering breakthrough results. Since we first began to work with nonprofits to develop integrated cause strategies and programs nearly three decades ago, we have helped countless clients create enduring programs and platforms, develop and navigate public-private partnerships, and drive organizational change to deliver increased impact against critical societal issues. 
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Capabilities

  • Strategic Brand Building
  • Fundraising and Awareness Platforms & Campaigns
  • Cause Marketing Promotions
  • Strategic Partnership Assessment & Development
  • Organizational Development & Policy Refinement
  • Risk Assessment & Mitigation
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