Our Legacy
We’re proud to be called pioneers. Here are just a few examples of our innovations over the years:
- Published the first Cone/Roper Study on consumer expectations of companies to support social and environmental issues
- Coined the term Cause Branding℠
- First agency to have a practice solely dedicated to cause marketing and corporate responsibility
- Creator of the flagship signature cause program, Go Red for Women for the American Heart Association
- A founding member of the Cause Marketing Forum
- One of the original members of Business for Social Responsibility (BSR)
- Published landmark global research study surveying 10,000 consumers on responsible business expectations