Our Legacy

We’re proud to be called pioneers. Here are just a few examples of our innovations over the years:

• Published the first Cone/Roper Study on consumer expectations of companies to support social and environmental issues
   
• Coined the term Cause Branding℠
   
• First agency to have a practice solely dedicated to cause marketing and corporate responsibility
   
• Creator of the flagship signature cause program, Go Red for Women for the American Heart Association
   
• A founding member of the Cause Marketing Forum
   
• One of the original members of Business for Social Responsibility (BSR)
  
  
• Published landmark global research study surveying 10,000 consumers on responsible business expectations