Our Legacy

We’re proud to be called pioneers. Here are just a few examples of our innovations over the years:

  • Published the first Cone/Roper Study on consumer expectations of companies to support social and environmental issues
  • Coined the term Cause Branding℠
  • First agency to have a practice solely dedicated to cause marketing and corporate responsibility
  • Creator of the flagship signature cause program, Go Red for Women for the American Heart Association
  • A founding member of the Cause Marketing Forum
  • One of the original members of Business for Social Responsibility (BSR)

  • Published landmark global research study surveying 10,000 consumers on responsible business expectations