Equally committed to guiding both clients and Cone to dizzying heights. More than 20 years of consumer product and branding background combined with expertise in marketing communications defines Bill’s role as CEO. He is the key driver of not only Cone’s commitment to subject-matter excellence, but also the way we utilize that expertise to benefit all clients. As the agency’s senior strategist, he drives integration across all Cone’s service offerings, and ensures clients are receiving the best, broadest and most integrated thinking the agency can offer. Bill has worked for some of the world’s favorite brands, including developing campaign strategy for Perrier, Jiffy Lube, Pennzoil, Subway, Poland Springs, Jockey, Chicco, Lindt, Midas, Fantastic Sam’s, Baskin-Robbins, Yoplait, The University of Phoenix, Old El Paso, Wheaties, Monster.com and Whole Foods Market.
Prior to joining Cone, Bill founded PCF Virtual Advertising and Integrated Marketing in Honolulu, Hawaii and headed up marketing efforts for an online retail brand. When not traveling for clients and the agency, Bill makes the most of his passions as a Boston-area sports fan and lover of golden retrievers.