First and foremost a builder of brands. Jens is rooted in the strategic positioning and development of leadership brands like Timberland, Rockport, Reebok and Nordica. His marketing expertise comes from both the client and the agency side, and from both rapid-growth, entrepreneurial environments and large corporate businesses. A very happy Cone client twice over a 20-year period, Jens decided to join the agency in 1997. Now on the agency side of the world, he divides his time between day-to-day operations, senior strategy work for clients, new business outreach and setting the long-term growth strategy for the agency. Jens is also an active member of top PR industry organizations including a board member at PRSA and member of the Arthur Page society. When he’s not guiding branding strategies for the agency and its clients, he’s playing with his five grandchildren or indulging his sports passion (most particularly football).