Jodi Petrie

Senior Vice President

Consumer tech marketing is her game! With nearly twenty years’ experience leading global consumer and consumer tech campaigns and helping marketers understand and navigate the convergence of consumers, brands, data, technologies and media, Jodi has expanded the boundaries of traditional PR to develop creative, innovative strategies that engage consumers and influence buyer behavior in an omni-channel world.

Jodi has led engagements that have delivered real and measureable business impact, lift and market share for some of the world’s most recognizable household name brands, including New Balance, Sony, eHarmony, Keystone Automotive, The Body Shop (franchisee communications), Olympic Paint, Avery Dennison, e-Ink, Royal Holiday, Nielsen and others.  She is a lifestyle and digital consumer expert with deep experience creating, implementing, and optimizing programs that leverage market and consumer data, analytics and insights to deliver fully integrated strategies and campaigns that yield bottom-line results for companies across the e-commerce, retail and apparel, consumer electronics and technology and travel and leisure categories.  In her spare time, Jodi is not only an avid yogi, but a certified Astanga (hot power) yoga instructor, as well as a fan of apocalyptic dystopian fiction (go zombies!). 

 

 

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