Search
   

Prove Your Purpose

When it comes to CSR, purpose begins the journey – but return is the destination. Prove Your Purpose is your source for need-to-know CSR news and insights, driving strategy beyond purpose to deliver tangible results.


Climate Week Spurs Action from Companies, Governments and Investors

by Research & Insights

This week, "the world's largest gathering ever on climate change” united politicians, activists, investors, business executives and nonprofit leaders in a rally to address our warming planet. The original goal of the U.N. Climate Summit was to create momentum leading up to the 2015 United Nations Framework Convention on Climate Change in Paris. What transpired was a week-long climate rally, going far beyond most expectations. Many organizations took this moment in time as an opportunity to make major, game-changing commitments.

read more

Uber Launches UberMILITARY to Provide Employment for 50,000 Veterans

by Research & Insights

Although many companies choose Veterans Day to show their support of U.S. troops, more and more companies are thinking of ways to bolster the military community throughout the year. In 2014 alone, Starbucks' CEO Howard Schultz, the PepsiCo Foundation and Walmart all made significant donations and commitments to support veterans and their families. This week, Uber made a major commitment to veterans – but instead of making a donation to a nonprofit, Uber is going straight to the source, providing veterans and their families with gainful employment after service through the new UberMILITARY program.

read more

Cartoon Network Uses Mobile to Target Kids with Anti-Bullying Effort

by Research & Insights

Social media, smart phones and new technologies are fast changing the face of cause marketing. Issues become more visual, emotional and shareable. Participation becomes more personal, approachable and often viral. Companies like Cartoon Network, who are targeting a wired audience, are embracing these opportunities and giving their existing programs a facelift to reach kids by harnessing the technology in the palms of their hands.

read more

Five Trends in Back-to-School Cause Marketing

by Research & Insights

The back-to-school shopping landscape is changing dramatically -- 60 percent of tablet users are turning to online instead of hitting the shopping aisles and more than a third of consumers are forgoing the big stock up of supplies all together. As marketers navigate changing consumer shopping habits, many continue to use cause marketing as a way to break through. This year's campaigns run the gambit from traditional in-kind donations to new digital activations and unconventional beneficiaries. Here are a few of the back-to-school cause marketing themes we are seeing this year:

read more

Target’s “Made to Matter” Brings Responsible Shopping to the Masses

by Research & Insights

Over the last few months, there has been an explosion of fashion and retail brands responding to the growing expectation of consumers seeking responsible shopping options. Collections with a conscious are hitting shelves across the nation, with brands like H&M, Levis and Nordstrom providing consumers with an alternative shopping experience. Now, Target is joining the trend with the nationwide debut of its “Made to Matter” collection.

read more

Overstock.com “Closes the Loop” on Clothing with Online Donation Bin

by Research & Insights

In-store clothing recycling bins are an obvious option for brick and mortar retailers – giving consumers an easy way to donate items instead of throwing them in the trash, while allowing companies to address end-of-life waste. What started with Marks & Spencer’s pioneering “Shwopping” campaign has now become the latest trend in CSR activations, with brands like H&M, American Eagle and Madewell jumping on board to “close the loop” on clothing.

read more

Kenneth Cole Embraces Digital Activism to Amplify Social Impact Commitments

by Research & Insights

Fashion brands have been jumping on the cause marketing bandwagon, exchanging “likes” or “pins” for dollars donated and enlisting celebrities to be a mouthpiece for a cause – a movement we noted in our 2013 trends wrap up. Now, an organization with a long history of supporting social issues is looking to get consumers even more engaged in social efforts, enlisting some new partners to take the social good message even further and turn consumers into digital advocates.

read more

  • Email