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Prove Your Purpose

When it comes to CSR, purpose begins the journey – but return is the destination. Prove Your Purpose is your source for need-to-know CSR news and insights, driving strategy beyond purpose to deliver tangible results.


Recycling in the Home – What Will it Take To Get Americans to Think Beyond the Garbage Can?

by Research & Insights

As Earth Day approaches, we’re all reminded of the importance of doing our part to protect the environment. And although recycling may be one of the easiest ways to do this, many items are still not making it to the proper bins. Nearly three-quarters (72%) of consumers consistently recycle in the home, but recycling participation drops off in rooms beyond the kitchen, where about half of Americans bypass the garbage can. Our latest research, the 2014 Cone Communications Recycling in the Home Survey, in partnership with the Johnson & Johnson Family of Consumer Companies as part of its Care To Recycle program, dives deeper into consumer motivations and roadblocks to recycling throughout the home.

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What’s Next in Employee Engagement: Expertise, Choice, Rewards

by Guest

An engaged workforce is a productive workforce – but how can companies create opportunities for meaningful employee engagement? Gone are the days of simply allocating a portion of each paycheck to support a nonprofit or participating in a one-off volunteerism activity. Today, employee engagement is about empowering your team to not only participate in, but determine and lead CSR activities. It's also about building an inspired workforce, while attracting and retaining top talent.

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Earth Month Spotlight: H&M and Zara Go Endangered-Forest Free

by Research & Insights

April is Earth Month, marked with a month-long celebration of the environment and a heightened focus on the impact of business on the natural world. Although Earth Month only kicked off a few days ago, some brands are already making big environmental announcements, working to protect endangered resources through bold commitments and proving fast fashion doesn't have to be irresponsible fashion.

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McDonald’s Partners with How2Recycle to Increase Recycling Rates

by Research & Insights

Although nearly three-quarters of restaurant operators report using “back-of-house” recycling programs, only 43 percent have consumer-facing recycling efforts, according to a survey by the National Restaurant Association. As restaurants seek to increase recycling rates overall, one national chain has stepped up with a user-friendly solution, by adopting the How2Recycle Label.

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Hospitality Industry Powers Down for Earth Hour

by Research & Insights

Eight years ago, WWF Australia invited supporters to take part in one simple action: turn off their lights for one hour to celebrate their commitment to the planet. Now, the grassroots movement has expanded across the globe, with landmarks like Buckingham Palace, the Empire State Building and the Eiffel Tower turning off non-essential lights on Saturday, March 29.

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Sustainability, Local and non-GMO at Top of Americans’ Grocery Lists

by Research & Insights

GMOs, local, organic, cruelty-free and more… When it comes to food shopping, consumers today juggle a variety of complex sustainability and CSR issues. To find out what food concerns take priority in the grocery aisles, we're proud to share the 2014 Cone Communications Food Issues Trend Tracker. The research revealed a number of key food-related insights, including:

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Companies Celebrate International Women’s Day

by Research & Insights

The past year has been marked by many achievements for women – Janet Yellen became the first female chair of the Federal Reserve, Malala Yousafzai was nominated for a Nobel Peace Prize and Sheryl Sandberg started a movement with Lean In. As we observe International Women's Day on Saturday, companies should not only take the opportunity to celebrate the progress of women, but also think about how women can make an even greater impact in the world.

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IBM Harnesses Crowdsourcing in the Amazon Rainforest to Educate and Conserve

by Research & Insights

A year ago, we reported on an IBM effort called Water Watchers, an android app and portal that makes it possible for citizens to report water issues in South Africa. Now, IBM is at it again, harnessing its core competencies in big data and app development to solve social and environmental issues, while educating citizens and earning license to operate in communities worldwide.

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