2006 Nonprofit Research
Findings from Cone's 2006 nonprofit research indicate existing and potential nonprofit donors are looking for a full spectrum of engagement with their nonprofit of choice. When deciding the cause or nonprofit donors want to support, nearly six-out-of-ten respondents indicated that they want opportunities to get involved beyond dollar donations.
Key Findings Include:
Trust in an organization (82%) and measurable community impacts (81%) are key to decision makers when determining which cause to support
76% of Americans believe the most effective way for a nonprofit to reach them is through word of mouth