2007 Cause Evolution and Environmental Survey
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.
Key Findings Include:
85% of Americans would switch to another company’s products or services if a problem with business practices was uncovered
83% say companies have a responsibility to help support causes
92% have a more positive impact of a company that supports a cause they care about